Company description
LetMeGo is a revolutionary new online marketplace where travelers submit itineraries, and lodgings bid for their business. Lodgings can see other bids for any itinerary they’ve been invited to bid for, and can adjust their offers accordingly, in real time. Travelers choose the bids they like best based on features, location, and price.
LetMeGo brings several innovations to the online travel marketplace industry, including cutting-edge technology and access to all lodging types (including not just hotels and motels, but bed-and-breakfasts, apartments, vacation rentals, etc.).
Team
Alexander Torrenegra: Co-Founder, CEO
In 1994, Alexander started studying Automation Engineering at Universidad de la Salle, but after two years he left school to focus full time on his business. A serial entrepreneur whose work in information technology dates back to the mid-1990s, Alex has founded numerous successful ventures, including Torrenegra Labs, the parent company of LetMeGo, as well as Voice123,the world's premier online voice talent marketplace.
Alex's professional career began in his native Bogota, Colombia, and led him through Miami, where he founded Torrenegra Internet Solutions (Torrenegra Labs' predecessor) before moving to New York in 2000. His relentless focus on forming talented, dedicated teams and creating leading-edge technology platforms has led to the rapid creation and deployment of innovative businesses in a variety of industries, culminating in LetMeGo's revolutionary approach to the online lodging industry.
Tania Zapata: Co-Founder
Co-founder of the LetMeGo project and Business adviser to Torrenegra Labs, Tania's career has already embraced a wide variety of roles, from voice-over talent to filmmaker to co-founder and business adviser of Voice123, the premier voice-over talent marketplace. In her latest role, Tania brought her experience and acumen to the creation of the LetMeGo project. Her love of travel, and her global perspective, were vital to the conception of the project, and her support and counsel continue to inform its evolution.
Leonardo Suarez: Co-Founder
Before co-founding LetMeGo, Leonardo's experience included stints in Colombia's plastics and publishing industries, as well as co-founding Element Group, Ltd., a consulting company focusing on new media ventures. In his role as Business Development and Venture Manager with Torrenegra Labs, Leonardo is consistently focused on "what's next", developing opportunities for future endeavors and analyzing their viability through market research and strategic analysis.
Business model
LetMeGo provides a service whereby interested travelers submit itineraries, and appropriate lodgings are invited to bid (through a semi-opaque process) on their business. LetMeGo collects a commission from the lodgings that use our service to generate new bookings.
Competitive advantage
LetMeGo distinguishes itself in several important ways from the biggest names in the online travel and lodging industry.
Semi-Transparent Bidding Process—LetMeGo brings thereverse-auction model, which has been tremendously successful for businesses as varied as alibaba.com and elance.com, to the lodging industry. By allowing travelers to choose lodgings from which they wish to receive bids, and by allowing both travelers and lodging managers to compare those bids in real time, LetMeGo brings unprecedented clarity and efficiency to the process ofchoosing a lodging.
Access to All Lodging Types—LetMeGo users can choose to stay in any type of lodging they choose, from hotels to vacation rentals to apartment buildings to B&Bs. All lodgings, from large chains to individual, owner-operated businesses compete on a level playing field.
Focus—Unlike many online sites, LetMeGo is focused exclusively on perfecting one aspect of the travel experience. No flights, no car rentals: all of the company’s resources devoted to providing a best-in-class lodging marketplace.
Technology--Other travel and lodging sites have depended on outdated standards used only by hotels. LetMeGo’s systems were designed so that lodgings of all types, anywhere in the world, would be able to take full advantage of their features.
Alexander Torrenegra
Leonardo Suarez
