Lanna Innovation

Founded in 2009, Lanna Innovation Co., Ltd (บริษัท ล้านนา นวัตกรรม จำกัด) is a registered Thai Limited Company. Lanna Innovation is a Print, Web and Mobile publisher focusing on Thai Language and Culture for the foreign market.

Pattara Suttajit has taught the Thai language to foreigners for 16 years and has managed his own language school for the past 5 years. He has published his own Thai language textbooks. Suttajit has a Masters degree in broadcast communications from the University of the Philippines. He has worked as a translator and interpreter for 14 years and taught English to Thai people and foreigners for 5 years.

 

Jeff McNeill taught network engineering, marketing, innovation and entrepreneurship, and organizational communication for 7 years at the University of Hawaii. Previous to that he worked as a network engineer for 6 years. Jeff has a BA and MS in Information Management and Systems from UC Berkeley. Jeff has 10 years of IT and 5 years of marketing consulting experience.

Lanna Innovation is a publisher which produces and wholesales books, maps, cards and games printed material; website advertising revenue; mobile application sales; education and advertising services.

 

The model is a regional strategy targeting 25m foreign visitors to Thailand and  surrounding Mainland Southeast Asia (Greater Mekong Subregion) including Laos, Cambodia and Myanmar. 

Deep knowledge of Thai language and culture as well as the foreign, English-speaking market, information technology (web/mobile) and modern print publishing experience. Ability to address market needs quickly and innovate broadly accepted products.

 

Both founders have extensive experience of teaching and the academic world yet operate outside of it to create products on an extremely rapid pace to bring appealing products to market.

 

The key to distribution is building a distribution network and direct relationships with several hundred distribution points. Low costs for creating and managing distribution including low shipping and human resource costs are key to operating competitively within the country.