KitchenNetwork
Location: 5 Sunset Lane, Mill Valley, California 94941, United States United States
Founded in: 2012
Stage: Alpha (prototype)
Number of employees: 1-5
Funding history:
- Date: 01/2012, Seed: undisclosed amount (post valuation: undisclosed amount).
Short URL: vator.co/kitchennetwork
Followers (110)
Awards and mentions
12075_1153
One of 10 start-up finalist, out of almost 75 entries, chosen by peers and vetted by judges in this 2012 competition.

KitchenNetwork

Feed your appetite
Startup/business
California, United States United States
http://www.thekitchennetwork.com/

KitchenNetwork is multi-browser, cross-platform app that empowers cooks everywhere to publish, discover and share their favorite recipes.

We provide publishers an easy-to-use, affordable and feature-rich recipe specific platform to create a professional quality app, and the network and community to distribute and grow their audience.

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Company description

KitchenNetwork is a multi-browser, cross-platform app that empowers cooks everywhere to publish, discover and share their favorite recipes.   

The Problem

1) On the digital publishing side, it’s not easy to have your recipes discovered, published and distributed as an app (or across other platforms) affordably and professionally.

2) On the consumer side, there’s no current digital/tablet-optimized resource to manage and share your existing recipes or be exposed to new, high-quality ones – all in one place.

 The Solution

 1) KitchenNetwork not only provides an easy-to-use, affordable and feature-rich recipe specific platform to do so professionally, but also the network and community to distribute and grow an audience.

2) KitchenNetwork allows you to organize, discover and share recipes in a whole new way. Customers are able to follow their favorite chefs, bloggers and friends to discover new content as well as manage and share their favorite recipes in one place. In addition, these cooks can publish their own “personal recipes’” as an app.

Competitive advantage

We view our competitors in two camps: 1.) App creation platforms & digital publishing companies and 2.) recipe Apps & websites. 

To date, no one has built a company that combines all of the above – namely, a platform to specifically publish recipe Apps and then aggregate them under one “storefront.” KitchenNetwork also includes broader recipe management solutions and a recommendation engine for discovery based online preferences – all wrapped with a unique social layer for the consumer.

 Potential Competitors:

Wattpad: Currently not recipe App focused.

MobileRoadie: Currently not recipe App focused, and no storefront with a community

MagicTown: Currently not recipe App focused, and no storefront with a community

BookBaby: Currently not recipe App focused, and no storefront with a community

Comixology: Currently not recipe App focused and no community

Yummly: Currently, no recipe App self-publishing, nor a community

ZipList: Currently no recipe App self-publishing

Foodily: Currently no recipe App self-publishing

Epicurious: Currently no recipe App self-publishing

Rezape: Currently no recipe App self-publishing, nor a community.

Jamie Oliver’s Recipes App:  No recipe App self-publishing, nor a community with recipe management. 

Mark Bittman’s How to Cook Everything App: No recipe App self-publishing, nor a community with recipe management.

Launch Parnters:

To date, we have over twenty high-profile partners signed-up for our launch, including the Chefs, TV Cooking Personalities and Food Bloggers & Cookbook Authors below:

Chefs:

Bruce Hill (http://www.bixrestaurant.com/chef.html)

Dean Fearing (http://www.fearingsrestaurant.com/dean.aspx)

Michael McCarty (http://www.michaelssantamonica.com/about.html)

Jacques Torres (http://www.mrchocolate.com/)

TV Cooking Personalities:

Sara Moulton (http://saramoulton.com/)

Joey Altman (http://www.joeyaltman.com/)

Food Bloggers & Cookbook Authors:

Amanda Haas (http://www.onefamilyonemeal.com/)

Amy Sherman (http://cookingwithamy.blogspot.com/)

Katherine Cobbs (http://katherinecobbs.com/).    

We’ve also almost finalized partnership deals with four Publishing Houses to create recipe Apps for some of their cookbooks:

Abrams Books (http://www.abramsbooks.com/)

Hachette Book Group (http://www.hachettebookgroup.com/)

Andrews McMeel (http://www.andrewsmcmeel.com/)

Welcome Books (http://www.welcomebooks.com/).  

 


Team
  • Doug Collister
    Doug Collister | Founder
    I was the Co-Founder and EVP of Foodbuzz, one of the largest online food properties and DinnerBroker, a pioneer in restaurant revenue management - both acquired by Federated Media, Inc. in 12/10.
  • Judith Choate
    Judith Choate | Team member
    Cookbook/food writer: 40 years, over 100 books published James Beard Foundation award winner Consultant and recipe/product development: 30 years Worked with and for many of the world's great chefs
Business model

Revenue Model:

KitchenNetwork generates revenue via three avenues:

  1. One-time “app publishing” fee
  2. Revenue share on all sold apps (20-50 recipes in each app priced from $.99-$4.99 per app) created on our platform.  Please note that at least 20% of all recipes will be available for free (freemium model). KitchenNetwork will produce multiple recipes apps under our brand, and to date, we have three apps (ChickenKitchen, KidKitchen & SummerKitchen) with over 100 recipes that will be ready to share at Vator Splash,
  3. Content (recipe, photo and video) production for recipes in apps.  This is not required, and is priced per app spec.

We are also considering a monthly subscription model with unlimited access to all KN Apps, and, once our reach is large enough, advertising and sponsorships.

Marketing & Distribution:

 Our unique model leverages our partner publishers to market to their loyal, engaged audience –creating KitchenNetwork customers who are an aggregate of all our publishers’ audience. Consumers download the KitchenNetwork app for free and then select the specific publisher recipes they want to purchase, thereby dramatically increasing the number of KitchenNetwork downloads and increasing our app ranking.

 KitchenNetwork’s publishers build our creditability with name recognition and personal endorsements via promotional tools like Gadgets embedded directly on their websites/blogs, QR Codes and Alerts.  This free marketing, via our partners, quickly builds traction leading new users to the KitchenNetwork.

KitchenNetwork’s “freemium” model (20% of all recipes are free) allows users to engage and try new recipes before they buy.  In addition, KitchenNetwork provides recipe management tools for free, thus building user loyalty. Our recommendation engine then inspires users with new ideas for people to follow and what to try based on their preferences and actions. 

 KitchenNetwork provides multiple levels for discovering and sharing new content: 1) across the entire KitchenNetwork, 2) within personal collections (MyKitchen), 3) within your KitchenNetwork (MyNetwork) of chefs, bloggers and friends and 4) across the web via social networks (Facebook, Twitter, Pinterest, etc.).

Competitive advantage

We view our competitors in two camps: 1.) App creation platforms & digital publishing companies and 2.) recipe Apps & websites. 

To date, no one has built a company that combines all of the above – namely, a platform to specifically publish recipe Apps and then aggregate them under one “storefront.” KitchenNetwork also includes broader recipe management solutions and a recommendation engine for discovery based online preferences – all wrapped with a unique social layer for the consumer.

 Potential Competitors:

Wattpad: Currently not recipe App focused.

MobileRoadie: Currently not recipe App focused, and no storefront with a community

MagicTown: Currently not recipe App focused, and no storefront with a community

BookBaby: Currently not recipe App focused, and no storefront with a community

Comixology: Currently not recipe App focused and no community

Yummly: Currently, no recipe App self-publishing, nor a community

ZipList: Currently no recipe App self-publishing

Foodily: Currently no recipe App self-publishing

Epicurious: Currently no recipe App self-publishing

Rezape: Currently no recipe App self-publishing, nor a community.

Jamie Oliver’s Recipes App:  No recipe App self-publishing, nor a community with recipe management. 

Mark Bittman’s How to Cook Everything App: No recipe App self-publishing, nor a community with recipe management.

Launch Parnters:

To date, we have over twenty high-profile partners signed-up for our launch, including the Chefs, TV Cooking Personalities and Food Bloggers & Cookbook Authors below:

Chefs:

Bruce Hill (http://www.bixrestaurant.com/chef.html)

Dean Fearing (http://www.fearingsrestaurant.com/dean.aspx)

Michael McCarty (http://www.michaelssantamonica.com/about.html)

Jacques Torres (http://www.mrchocolate.com/)

TV Cooking Personalities:

Sara Moulton (http://saramoulton.com/)

Joey Altman (http://www.joeyaltman.com/)

Food Bloggers & Cookbook Authors:

Amanda Haas (http://www.onefamilyonemeal.com/)

Amy Sherman (http://cookingwithamy.blogspot.com/)

Katherine Cobbs (http://katherinecobbs.com/).    

We’ve also almost finalized partnership deals with four Publishing Houses to create recipe Apps for some of their cookbooks:

Abrams Books (http://www.abramsbooks.com/)

Hachette Book Group (http://www.hachettebookgroup.com/)

Andrews McMeel (http://www.andrewsmcmeel.com/)

Welcome Books (http://www.welcomebooks.com/).  

 

Investors
Investor Deafult Image
TriGen Invesments - Unconfirmed