Company description
Kervu is a new platform that makes it very easy for local service providers to market what they do. In principle, we are able to create a professional-looking website and have a Craiglist template which links to that site for further visibility. We able able to track the traffic that both the site and the Craiglist posting are receiving.
Team
Kamil Bojanczyk and Ray Wang are Cornell Engineering graduates.
Business model
Kervu allows local services to create a simple website and also a classified html template that they can post on directories such as craigslist and track their views. The site simplifies the process for a local service provider to market their services. Tracking of their directory post and their website traffic is also provided.
The site is based on a freemium model: for free, a service provider joins, adds a service, posts to craigslist, and then keeps track of all the views going to his listing. The user is reminded to repost to craigslist periodically and all the past services are stored on Kervu for free, building a reputation for the provider and showing the client both the skill and reliability of the provider.
The premium version provides key benefits for the professional service provider to analyze, track, and control listings. The user can see which templates and postings are most effective, is able to manage the database of clients for repeat services, and has access to key data figures.
Competitive advantage
Free marketing tools and tracking software that no one else has on the market.
Kamil Bojanczyk
Ray Wang
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