Company description
Kekanto.com is local business reviews site that shares similarities with Yelp. Kekanto is based in Sao Paulo, Brazil, and focuses in the Brazilian market.
Team
Fernando Okumura: Fernando is originally from Brazil, but has lived in the US and Australia for about 10 years where he worked as an investment banking analyst at JPMorgan (NYC) and as a consultant at McKinsey (Sydney). In Brazil, Fernando has worked as a consultant for BCG and has founded and runs a Construction Materials Company that manufactures and trades synthetic ecofriendly building materials. He holds a BS in economics from the Wharton School at the University of Pennsylvania (2001) and an MBA from the Stanford GSB (2005).
Bruno Yoshimura:
Bruno has been developing web applications for 10 years and is an especialist in web design and SEO. In 2006, his website
linkgratis.com.br reached was one of the 50 most visited sites in Brazil. He is finishing his last course requirement as a computer science major at the University of Sao Paulo.
Business model
Revenue streams come from advertising and fees for services.
Competitive advantage
Community engagement and traffic