The printing industry is going through a major transition - from the traditional direct sales model to ecommerce. Keen is an easy-to-use, zero-maintenance hosted service that allows printing companies to sell online, accept and inspect files, manage all customer communication, billing, scheduling and shipping. This subscription-based, on-demand, comprehensive service helps reduce costs and increase efficiency, while enabling printing companies to improve relationships with existing customers and attract new ones.
Keen is DEMOfall '09 alumni - http://www.demo.com/alumni/demo2009fall/186133.html
Vitaly M. Golomb, CEO
Mr. Golomb is the Founder and CEO of Keen, the first true Software-as-a-Service ecommerce solution specifically designed for the commercial printing industry. Previously, Mr. Golomb served as the President and Creative Director of Sputnik Integrated, an award winning design and online marketing firm with offices in San Francisco, Los Angeles and Moscow. At ADPG, he served as the Turnaround CEO where he positioned it as a cutting edge digital and direct-to-plate commercial printer and doubled the company's sales within the first year. Prior to that, he was an early employee and technology team leader at an enterprise software startup funded by HP, Flextronics and Cadence. Mr. Golomb is a frequent speaker on web technology, ecommerce and online marketing. He serves as an advisor to several startups and a board member of several non-profits. In the past, he has guest lectured at Northwestern Polytechnic University, Cal State Hayward and UC Berkeley. Mr. Golomb studied Communications at Santa Clara University and holds a B.A. in Computer & Video Imaging from Cogswell Polytechnical College.
The need has been validated by large players such as EFI, Kodak and Bitstream. However, none have proven successful in achieving market leadership, as their solutions are based on out-dated sales models and technology. They are sold as server licensed applications or ASP hosted. They are cost prohibitive to an overwhelming majority of printers, take months to deploy and require a heavy in-house IT expertise and expensive annual maintenance contracts. Some printers have custom-built alternatives just to meet their requirements - ending up technologically inferior and out-of-date by the time they launch, sometimes years later.
Keen is the first true Software-as-a-Service solution in the space - provides a zero maintenance experience to our customers and a recurring revenue stream to us.