Surfair
Location: Raleigh, North Carolina, United States United States
Founded in: 2017
Stage: Revenue generating
Number of employees: 1-5
Short URL: vator.co/just-my-style
Referred by: Tech.co
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Just My Style

Startup/business
Raleigh, North Carolina, United States United States
https://www.justmystyleapp.com/
  • About
Company description
Our company is helping women find clothing they love in a world overflowing with options. We do this through our mobile app, called Just My Style. Users select a category of clothing and then rate items that appear with a like or dislike. Based on their choices, we use machine learning to build a data model of their fashion preferences which picks the next item to show. Not only can the model find clothing the user likes, but it can also suggest new styles that the user might not have seen. We pull apparel from Amazon and Shopstyle (an aggregator for many brands: https://www.shopstylecollective.com/help/stores). When viewing an item there is a 'Buy Now' button that takes users directly to the item's retail website. If they complete the purchase, we receive a commission from that sale (between 4% and 8%). As our company and user base grows, we will have two additional sources of revenue: advertising and a subscription-based information service. Advertising within the app will provide retailers and brands with highly targeted audiences while our subscription service will show real time trends.
Team