Jukedeck
Location: TechHub @ Campus, 4 - 5 Bonhill Street, London, United Kingdom, EC2A 4BX, United Kingdom
Founded in: 2012
Stage: Alpha (prototype)
Number of employees: 1-5
Funding history:
- Date: 04/2012, Seed: $125 k (post valuation: $625000).
Investment Firms: Cambridge Enterprise
Short URL: vator.co/jukedeck
Followers (123)

Jukedeck

We make music
Startup/business
United Kingdom United Kingdom
http://www.jukedeck.com/

We've created the first software that can write decent music completely on its own. We're going to use this to revolutionise the way people and companies interact with and use music. We're going to provide unique, copyright-free music for video creators, games developers and retailers, that can react in realtime to external inputs and preferences.

About
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Company description

Jukedeck is the first software capable of writing decent music completely on its own. It doesn't use loops, but writes the music note by note, like a composer would. We're going to use this software to revolutionise the way people and businesses interact with music. 

Because our software writes decent, real musical tunes on its own, it can produce an infinite amount of unique music, in a wide variety of styles, all of which is free from the copyright restrictions of recorded music.

There are big opportunities for this in video, games, retail, and other industries. It will give video creators a unique track for each of their videos that's exactly the right length for the video, and will give them a huge amount of control over the style of the music and even what happens in the music at various points; it will give games developers music that reacts in realtime to the action in their games; and it will give retailers music that doesn't get repetitive and that can react to things like the time of day, the weather and the number of people in a shop.

Our software can produce this music either at the touch of a button or in realtime - so it can write the music as you listen to it. This means the music will be able to react to changes in your environment as you listen to it, and it means that, if you want to, you can have a huge amount of control over what happens in the music.

We've been working on a website that we haven't launched yet, but you can see it here and have a listen to some of the music our software produces: 

http://54.221.208.0/

Here's a screenshot of our site:

Jukedeck website screenshot


Team
  • Ed Rex
    Ed Rex | Founder
    I'm founder and CEO of Jukedeck, a responsive music startup. My background is in music - I was a published composer before starting the company. I taught myself how to code in order to build Jukedeck.
Business model

The worldwide market for music is worth £107bn a year. Within this, there is a growing section of the market that needs copyright-free music that can be tailored to the needs and preferences of users. This is the market we will be targeting.

1. Licensed API

We will license our software as an API to developers (such as game developers), giving them unique, responsive music to use in their apps, and solving the problem that music is hard to find and under copyright. They will be able to have unique music created as their apps are being used, and will be able to make the music react to the action in their products with simple, one-line API calls. This will enable app developers who know nothing about music to easily integrate responsive music into their apps, without needing to hire an audio engineer.

We will monetise this with a monthly license fee, with the amount a customer pays being based on the number of users they have. Developers will be able to integrate our API into their apps for free, which will encourage take-up - and we will start charging them when their userbase reaches a certain size. We will also have enterprise deals with large companies such as big games developers.

2. Sell tracks

We will sell tracks to video creators, allowing them to fashion their own unique soundtracks to their videos. They will be able to specify the length of the soundtrack so that it fits their video exactly, and will also be able to specify the style of the music and what should happen at various points in the soundtrack (for instance, the drums coming in after 52 seconds).

We will monetise these tracks by charging users for add-ons. A certain number of basic tracks will be be free, in order to get people using our software, and then users will be charged to add features to their tracks like extra styles of music, instruments, or the ability to specify what should happen in the music at various points.

3. Licensed retail app

We will license an app to shops, restaurants, hotels and other businesses, giving them background music that responds to the time of day, the weather and other external factors.

We will license this on an annual basis, with a price that's a third of what businesses currently pay to play music on their premises. We can afford to set this lower price because of the inherent scalability of our software-produced music.

4. Long term

In the long term, our technology will provide people with music that is written for them in realtime and that reacts to their surroundings and their mood. It will provide the soundtrack to your life.

Competitive advantage

Patent

We have filed an initial patent application with patent attorneys Kilburn & Strode.

First mover advantage

There is no one else in the market with software capable of doing what ours can do - ours is the first software that can write decent melodies, in a wide variety of styles, completely on its own.

R & D

3 years of R&D have gone into building our software, meaning we are a long way ahead of the competition.

Unique skillset

We have a unique skillset that combines industry-leading musical-theoretical knowledge with programming expertise.

Investors
13664
Cambridge Enterprise - Unconfirmed
Cambridge Enterprise Limited was formed on 1st December 2006 as a wholly owned subsidiary of the University of Cambridge. It is responsible for commercialisation arrangements for University discoveries.