Location: Wolfville, Nova Scotia, B4P 2R3, Canada Canada
Founded in: 1994
Stage: Profitable
Number of employees: 1-5
Short URL: vator.co/innovation-in-the-health-and-wellness-category
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Scentuelle Patch

Innovation in the Health and Wellness Category
Startup/business
Canada Canada Canada
http://www.scentuellepatch.com
About
Video/documents
Company description

Tell me, which of our five senses is unlike all the others? And which one, more than any other, influences our behavior?

It may surprise you but it’s our sense of smell – the least understood of our senses.

The brain processes information delivered through four of our senses – sight, sound, taste and touch – by cognitive identification first, which in turn triggers an emotional reaction. Our sense of smell does the opposite. Incoming odors are first processed by the emotions, and then identified.

 

Aromas delivered directly to the smell receptors in the brain have a powerful effect on behavior. Just reflect on how you respond when you smell a cup of coffee first thing in the morning or react to a dead skunk on the side of the road. Enhancing behavior using scent is a new medical frontier.

 

While drug companies churn out millions of pills and potions to alter the body’s chemistry through the bloodstream, aromachology – the science of smell – is pioneering a safe, non toxic pathway using our olfactory system.

 

The Orion Group Ltd. is on the leading edge of aromachology product research and development. Using nano technology, scent molecules are engineered, blended with essential oils and delivered directly to the mood centers in the brain using our non transdermal patch or our slick, wafer-sized scentpod.

We currently manufacture the world’s first non transdermal aroma patch designed to enhance sexual response. Other formulas we’ve developed curbs food cravings and alleviate stress. We’re also researching formulas for relaxation, mild depression, insomnia and Seasonal Affective Disorder.

 

Instead of dispersing aromas into the environment, our scentpod technology delivers aromas directly to the nose of the user. Think of the potential in terms of corporate and personal branding, education for food and wine appreciation and for the sheer pleasure of our olfactory sense.

 

The market is huge.  There’s a growing skepticism of traditional medicine and ingesting more and more drugs. Over 85 million baby boomers are dealing with the challenges of ageing and declining health. They are increasingly eager to take personal responsibility for their health and well being.

We’ve brought together the research, the technology and several entry level products but the biggest opportunity is building this new category in the Health and Wellness market. Just take of whiff of it.

If you would like to learn more about aromachology and its market potential, visit one of our product websites at www.scentuelle.com or call me direct at 888 412-1067.

Business model