About the company

Location: Dublin, Dublin 8, Ireland flags/Ireland.gif
Founded in: 2007
Stage: Beta (public testing)
Number of employees: 6-15
Funding history:
- Date: 12/2008, Seed: $0.5M .
Profitable year: 2010
Short URL: http://vator.tv/c/b62
Profile creation: July 11, 2008
Last updated: March 18, 2009

Categories

Entertainment and Digital Media, Internet Social Media, Internet Video, Internet Web 2.0

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Tags

Video, recipes, cooking, web2.0, niche, Social, network, Food, lifestyle, UGC,

Lookandtaste

Startup/business
flags/Ireland.gif Ireland
http://www.lookandtaste.com

Lookandtaste.com is the new and hip way of interacting with other food loversworldwide. Not only do you get to upload your own recipe videos,develop your profile and prove your culinary genius to everyone but youalso have the option of learning a few things from our professionallyproduced video cooking tutorials. Our recipe videos have been developedby two top class chefs who have travelled the world, cooking for therich and famous and picking up many varieties of cooking styles. At lookandtaste.com we hope to not only nurture and develop people's love of foodbut also to provide a bit of fun and entertainment. Throughout the yearwe will be running competitions which will hopefully lead to a fewstars being borne.

Lookandtaste was created by three guys with avision of the future of cooking. Our belief is that we can save peoplea lot of kitchen space by helping them ditch their cook books, in therecycling bin of course, for their own 24/7 online chef.

Instructedby Niall Harbison viewers will learn handy cooking tips that are easyto use and produce incredible results. Pieter Plaetinck, with 27 yearsof cooking experience, is hugely involved in the recipe developmentprocess and is the guy who cracks that whip.

At the end of theday, whether you're a culinary mastermind or a complete beginner wehave plenty of recipe videos and cooking tutorials that will empowerand challenge you.

Build your profile, post your recipe videos, watch cooking tutorials, become a celebrity chef via lookandtaste!!
 

Business model

Lookandtaste is a free service to users. The business model is one of advertising revenue (video, banner, product placement & sponsorship) as opposed to subscription fees and we will also be releasing a free and paid for iPhone app in the coming weeks. 
 

Competitive advantage

High quality professionally produced video recipes for free with a social community for food lovers. New features to be added in coming months which will distinguish us from our competitors.
 

Management Bio

Sean Fee, Chief Executive Officer, holds a Bachelors degree in Economics from
University College Dublin, Ireland, which he gained in 2001. With this completed Sean moved to Belgium to study a Masters in Financial Economics at K.U. Leuven. More recently Sean received a second Masters degree when he completed a Masters of Business Studies at the UCD Michael Smurfit School of Business in Dublin, Ireland.

Sean has worked for three of Ireland’s largest financial institutions: Allied Irish Bank, Ulster Bank and Bank of Ireland. He most recently worked as an Investment Banker for Ireland’s leading investment bank, Davy, in their corporate finance department. At Davy, Sean focused on public company mergers & acquisitions, initial public offerings and both private and public company fundraisings. Sean has been involved in some of Ireland’s most high profile deals such as Ryanair’s audacious takeover bid for Aer Lingus, Riverdeep’s management buyout and reverse takeover of Houghton Mifflin and the de-merger of Origin Enterprises from IAWS Group plc and its subsequent listing.

 

Niall Harbison, Chef and Managing Director, has been a chef in some of the  worlds most elite and celebrated restaurants. Mentored as a protégé of Conrad Gallagher, Niall began his career at the infamous Peacock Alley restaurant, one of Dublin’s only Michelin star rated restaurants at the time. At the age of 21 he became the youngest ever head chef of a fine dining establishment in Ireland, taking over Peacock Alley’s sister restaurant Lloyds Brasserie. During his time there, under the guidance of Conrad, Niall cooked for some of the world’s most famous people including Mariah Carey, Victoria Beckham, Kate Moss, Sean ‘Puffy’ Combes and the Corrs.

More recently Niall held the high profile position as a chef on one of the world’s most expensive super yacht’s - Paul Allen’s Octopus. While aboard Paul Allen’s yacht Niall once again cooked for some of the world’s most famous people including U2, Tom Hanks, Paris Hilton and Lance Armstrong. During his time onboard, Niall also prepared the food for Bill Gates’ 50th birthday party and the biggest VIP party of the Cannes Film Festival in 2005, held by Paul Allen’s Dreamworks Studios.

 

US traffic of Lookandtaste

US traffic of www.lookandtaste.com
 
The number of people visiting a site.
Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.
The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.
The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.
The number of minutes an average visitor spends on a site during each visit.
The number of pages an average person views on each visit to a domain.

Worldwide traffic of Lookandtaste

Worldwide traffic for the website www.lookandtaste.com

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