Locable
Location: Folsom, California, United States United States
Founded in: 2009
Stage: Profitable
Number of employees: 6-15
Short URL: vator.co/hyper-local-media-inc
Followers (30)

Locable

Main St for the 21st Century
Startup/business
California, United States United States
http://www.locable.com

We're modernizing community relationships & local marketing on the Internet
Locable Alliances™ is a distributed social network that automates and supports referral and word of mouth marketing.
IMPACT Marketing Suite - a Freemium SaaS platform, helps the 12-15mm local community-oriented businesses market themselves in as little as 5 minutes a day.

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Company description

At Locable, we're creating Main Street for the 21st Century.

That is, we're modernizing community relationships & local marketing on the Internet

  • Locable Alliances™ - a distributed social network that automates and supports referral and word of mouth marketing.
  • IMPACT Marketing Suite - a Freemium SaaS platform, helps the 12-15mm local community-oriented businesses affordably market themselves in as little as 5 minutes a day. 

We live in an instant-gratification, information-rich world where poor marketing is killing good businesses… and that hurts the entire community. Local businesses don't have to fall prey to this reality.

 





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Team
  • Brian Ostrovsky
    Brian Ostrovsky | Founder
    CEO, Locable. Foster School of Business (UW) MBA, 2010
Business model

IMPACT is our primary growth vehicle with a core month subscription fee of $24.99/month. We also offer upgraded setup services (including website setup) and monthly upgrade options to create content on behalf of the local business.

The lion's share of our current revenue comes from local publisher fees however as IMPACT grows we expect to see those diminish in real and relative terms as the publisher brings a more value to us as a locally trusted brand and sales force than they do as a customer.

Competitive advantage

I'd encourage you to view http://www.locable.com/about, http://www.locable.com/manifesto and https://www.youtube.com/watch?v=hjK4I0iLC7s though I'll summarize below.

I, Brian Ostrovsky, grew up in Placerville CA which has a terrific Main Street. It was a great place to grow up but Main Street isn't what it used to be and my friends and family members who run small businesses have struggled with digital for years.

While getting my MBA at the Foster School of Business (UW) I began a research project which became Locable. As part of growing Locable I recruited my business partner, Ryan Frisch - MBA Boston University, as his parents run local magazines in New England and work with hundreds of local businesses.

We both possess an MBA approach, we're technologists, and we understand the plight of local businesses and communities in an intimate way. It drives our approach and our perhaps - it's also why we're different from all of the other solutions available.

As you saw in our go-to-market, we've been working with local publishers for a number of years and it's taken a long time to understand the true needs of local business owners. It's our tacit understanding and accumulated knowledge that give us a leg up.