All contestants:
Hot Pluto
Location: 24307 Magic Mountain Pkwy, Ste 326, Valencia, California 91355, United States United States
Founded in: 2007
Stage: Beta (public testing)
Number of employees: 16-30
Profitable year: 2009
Short URL: vator.co/hotpluto-advertising-you-can-use

Hot Pluto

Where a video is worth a thousand pictures
Startup/business
California, United States United States
http://www.hotpluto.com

Hot Pluto is now looking for a partner to assist with development, marketing and sales. We are willing to offer a generous share of equity in exchange for services. We would also consider selling for the right price. Contact: [email protected]

About
Activities
Video/documents
Company description

HotPluto is an all- Video Business Directory. Businesses create their FREE or Premium Advertising Membership by completing their business profile and uploading their video ad or message; consumers shop the directory for the products and services they need by viewing Video Ads.  

Unlike the "conventional" business directory that displays the company picture, text, and maybe a website link, Hot Pluto puts that company's message in motion. Furthermore, that message in motion allows the consumer to hear the owner talk about their company, see the inside of their store  and even see the products or services they are selling in use. This helps consumers build trust with the advertiser and make more informed purchase decisions.

Hot Pluto has over 350 video advertisiers from all over the U.S. and is planning to have a global pressence with offices currently in the U.S. and Australia. Plans are underway for establishing a pressence in China, Japan and other countries.

The Video Ad to the right is one example of a gal who runs her own home based business in Santa Clarita, CA.


Team
  • Brett Hill
    Brett Hill | Founder
    Former Firefighter turned entrepreneur. Co Founder of HotPluto.com, an all video advertising site where companies can showcase their products and services in motion. Also founder of the 9/11 Patch Project--remembering the heroes of 9/11.
Business model
 

Business Model

Hot Pluto offers both free and premium services to the Advertiser (business owner). Beyond the free video that can be placed in one category, the following premium services are available as the revenue generator for Hot Pluto:

Premium Services are $39.95/mo. Services include multiple video ad uploads (up to 7 unique ads), multiple category listings, creating and offering discount coupons, getting ad rated and commented on and interaction directly with consumers. $99.95/mo gets a video ad featured on the Home Page and all throughout the website.

Competitive advantage

- Exclusive video advertsing directory

- Low cost alternative to pay-per-click advertising

- Advocate for the Small Business (under 500 employees)

- Complete business profile with video representation

- Non-intrusive video advertising