hoodiepeople.com
Location: 10 Burlington Drive, Petaluma, California Ca, United States United States
Founded in: 2008
Stage: Revenue generating
Number of employees: 1-5
Profitable year: 2010
Short URL: vator.co/hoodiepeople-com
Admins (1)
Followers (2)

hoodiepeople.com

fresh hoodies for everyone
Startup/business
California, United States United States United States
http://www.hoodiepeople.com
About
Company description

hoodiepeople.com is the world first and freshest hoodie shop.  We sell the finest hoodies from the coolest brands in the world, including big names like DC, Alpinestars, Oniel, to awesome small designers like Sitka, Dim Mak, Jedidiah.

 

While we started very small our goal is both big and very simple, we want to be the #1, top of mind, destination for hoodies in the world.

 

hoodiepeople has cool hoodies from all the different style categories, including surf, skate, urban, designer, solids and much more.  We are a small startup but our selection and diversity of cool styles in growing daily.

Business model

hoodiepeople.com is a category focused online retailer of hooded sweatshirts.  We seek out and work closely with the coolest brands in the world and bring their freshest hoodies to our customers at great prices.  We strive to provide highly responsive and transparent customer service to delight our customers.  Social media is a key driver of our business and we spend an excessive amount of time and energy blogging, twittering, and facebooking with friends and fans because its just more fun than buying clicks.

 

While hoodies are our passion, we may also venture to hats, bags, t-shirts, and gasp...crewneck sweatshirts, but we have a long way to go in hoodies before than.

Competitive advantage
    • singular focus to dominate one large category of clothing.
    • strong focus on SEO and current top 5 organic results across all the leading searches (hoodies, mens hoodies, urban hoodies, womens hoodies etc.)
    • powerful inbound marketing focus (tons of great content across the leading social media platforms)
    • people love hoodies.