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Hone
Location: 6525 W. Sunset Blvd., Los Angeles, California, United States United States
Founded in: 2013
Stage: Post-launch
Number of employees: 6-15
Short URL: vator.co/hone
Followers (2)
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Hone

Startup/business
Los Angeles, California, United States United States
http://gohone.com/
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Company description

Hone is a content marketing and native advertising technology company solving the problem of creating one of the most engaging forms of original, digital media. The company provides content creators, publishers and brands the tools to produce interactive visual quizzes, surveys and polls that have social value. Hone’s platform easily creates brandable content that can be distributed across online, mobile and social, leading to conversions and insightful audience data. 


Team
  • Steve Stratz
    Steve Stratz | Advisor
    20+ year technology communications professional and owner of Relevanz Public Relations.
Business model

Hone has recurring license deals with publishers as well as rev shares for all native and Hone ads. The company charge for all one-off quizzes or packages of quizzes with brands and market research companies. And, Hone rev share CPM charges with agencies and media companies.

Competitive advantage

Hone provides content creators, publishers and brands the tools to produce interactive visual quizzes, questions and polls that have social value. Hone’s platform easily creates brandable content that can be distributed across online, mobile and social, leading to conversions and insightful audience data.