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Founded in 2004, the Bateman Group is a highly specialized, full-service public relations firm focused on the technology industry. Differentiated by proven technical expertise, exceptional writing and a more senior-level staff, the Bateman Group’s objective is to make a bigger market impact for a smaller, more select group of companies.
Today, the Bateman Group has 16 full-time practitioners based in the firm’s San Francisco headquarters in with additional consultants in Boston, Los Angeles and New York City. The Bateman Group clients can be grouped into the following three categories: 1) Software, for the enterprise, infrastructure and the Web; 2) Systems, including large telecommunications networks, enterprise networks and security systems; 3) Services, typically on the Internet, for businesses and consumers.
Our ideal clients are technology companies, regardless of size, that value content expertise and guaranteed senior–level attention from their PR partner above all else. The Bateman Group provides all clients with a highly seasoned and motivated team, constantly active in the account helping to shape strategy, tactics, programs and content. We know this is especially valuable in today’s environment when in-house staffing and budgets are limited. Our primary goal is to have the absolute lowest client churn in the industry. Maintaining this reputation and quality of work takes real time and attention. Current clients will reinforce that no firm is better structured to invest more time, be as thoughtful or as thorough, or know as much about their business as the Bateman Group.
Fred Bateman, President
Fred Bateman has been a hands-on communications professional in technology-focused public relations for more than 15 years. He launched the Bateman Group in 2004, successfully executing a hybrid agency model that combines the best of traditional agency capabilities with the senior staff-centric orientation of a new breed of PR firm. He has led the Bateman Group through five years of steady growth, driven by unwavering client satisfaction. Fred plays an active role in all of the Bateman Group's accounts.
Prior to founding the Bateman Group, Fred spent seven years with FitzGerald Communications (now an Omnicom company), most recently as a senior vice president in the firm's Silicon Valley office. A Boston native, he was tapped to open FitzGerald's San Francisco office in 1998, growing it to more than 55 professionals and $5 million in revenue in just three years.
Tara Klein, Vice President, Client Service
Tara has 16 years of high-tech public relations and corporate communications experience, spanning a wide variety of technology sectors including messaging, networking, telecommunications and wireless technologies. In addition to her agency experience, Tara has worked directly for large multinational corporations and Silicon Valley start ups. At the Bateman Group, Tara develops communication strategies, positions companies and their products, and executes media and industry analyst relations programs for clients including ATC-Onlane, Aspect Software, CITTIO, Guardian Analytics and Motorola.
Previously, Tara was director of corporate communications for Mirapoint, an Internet messaging start-up. Earlier, Tara was director of public relations for Lucent Technologies' Octel Messaging Division, where she was responsible for increasing worldwide visibility of the company's service provider and enterprise messaging business. Tara started her career at Rourke & Company in Boston, later acquired by MS&L, where she was managed the firm's key accounts within its growing networking and telecommunications portfolio. Tara was transferred to the company's San Jose office to run the firm's Emerging Technologies practice.
Bill Bourdon, Managing Director
With 12 years of communications experience within the technology, entertainment, nonprofit and government sectors, Bill has managed high-profile thought leadership campaigns and corporate communications programs for both Global 2000 companies and emerging start-ups. Bill's domain expertise spans Web/enterprise 2.0 technologies, IT infrastructure, information security, digital media and consumer technology. At the Bateman Group, he leads the teams supporting TIBCO Software, The Open Group, Baynote and Panda Security.
Prior to the Bateman Group, Bill was vice president of business development for an integrated entertainment and branding company called Zoup-ah! Before that, he worked as an account lead at Silicon Valley-based marketing and PR agencies A Good Seed Production, Blanc and Otus (a Hill & Knowlton Company) and Niehaus Ryan Wong. Prior to entering technology, he served as deputy AIDS policy advisor for San Francisco Mayor Willie L. Brown Jr. Before that appointment, Bill served as the director for a nationally known nonprofit, Health Initiatives for Youth, where he managed an innovative adolescent services program for high-risk youth.
Tyler Lewis, Managing Director
Based in New York, Tyler specializes in aggressive media relations campaigns, regularly delivering exceptional results in the business, trade and blogger media. Through her work at the Bateman Group with clients such as KickApps, Baynote, TIBCO Software and InQuira, Tyler has developed strong domain knowledge in multiple sectors, including Web 2.0 and consumer technologies, business process management, service-oriented architectures, search technologies and developer tools. Passionate about getting results for her clients, Tyler is best known for her long-lasting, reciprocal relationships with numerous members of the media corps.
Prior to joining the Bateman Group, Tyler was an analyst for Compass Point Partners, a hedge fund in San Francisco, where she covered healthcare, technology and specialty retail. She began her career in public relations during the tech boom with FitzGerald Communications in San Francisco, helping clients with corporate visibility, product/service awareness and high-profile media events.