Hello Baby - Online Nursery Shop

Hello Baby is a multi channel online nursery retailer basedin Bethnal Green, East London, UK. The nurserysector is not known for innovation, but Hello Baby, has been using the latestonline marketing techniques to build a great internet retailing business. Withsales growing at 10% month on month, the company has been a success story inthe otherwise largely dismal news emanating from the retail sector.  Within the space of 18 months the company hasgone from nothing to a turnover of £300, 000 and 4 employees.

The company was founded by Trevor Ginn, a former eCommerceconsultant specializing in search engine optimization and onlinemarketplaces.  Trevor decided to launchthe business when he witnessed first hand just how much money new parents spendon their children. His choice of sector has proven to be a fortuitous one asthe nursery sector has been one of the best performers in the current downturn.

The company utilises the latest social media platforms toattract and retain customers.  They havetheir own blog, twitter account, share video on YouTube and the company evenhas its own iPhone app.  Alongside socialmedia, search engine optimization is a vital part of their marketing strategyand they also sell through other online channels such as eBay and AmazonMarketplace.