Company description
Team
I have spent 15 years in the sign manufacturing industry selling corporate sign programmes via designers. Much of the production has utilised conventional composites (GRP) which is becoming more difficult to use because of Health and Safety regulations around the inherent carcinogenic VOC's (Volatile Organic Compounds) such as formaldehyde. Bio resins produce no VOC's.
Following my time in the sign industry I moved into CRM (Customer Relationship Management) and was the WPP Account Director for Merial Animal Health (part of Merck and the biggest animal pharmaceutical company in the world). My last job was as Sales Director for ITIVITI, an IT consultancy based in London.
Competitive advantage
Localised production eliminates the costs and environmental damage associated with Pan European transportation of a single product.
Modern composite products are stronger and more adaptable than thermoplastics.
Roof boxes can be produced in colours to match vehicle colours.
Designs are easily and cheaply adaptable to local market conditions.
JIT production eliminates storage for the retailer.
Localised production eliminates margin eroding exchange rate fluctuations for the retailer.
JIT reduces in transit damages and returns.
Composites can be refurbished opening up a 'pre used' market.
Composites can be decorated (unlike thermoplastics) to corporate designs or consumer desires.
Online transactions and JIT production eliminates the need for retailer/manufacturer credit terms. Cashflow is linear and reserves for extended credit are eliminated.