HaraBara, Inc.

HaraBara, “abundantly green” in Hindi, is the B2B information resource and community for companies that are turning environmental issues into business opportunities.

For executives facing this challenge of "green", who are dissatisfied with today's chaotic information overload, our patent pending GreenBase™ is the essential information resource, structured for business, unlike the piecemeal, scattered presentation in the increasing number of green sites and sources. We have put together a comprehensive, in-depth way to access actionable information that saves our users time and money while reducing risk.

Management

Erik Mikisch, CEO

20 years of publishing and high tech experience in sales and marketing, MBA – TU Berlin completed at Stanford, BS in Business and Mechanical Engineering – TU Berlin, Germany.

Erik Mikisch was most recently SVP, Sales and Marketing for BeliefNetworks, Inc, a technology company in the predictive analytics and semantic intelligence space. Erik also worked for ThomasNet.com for 7 years, as Vice President of Business Development, one of the most successful B2B oriented portals in the U.S.

Prior to ThomasNet, Erik held various positions, including SVP, Sales, Services, and Support at w-Technologies, Inc., President at Ramdor, Inc., Vice President of Sales at Netaccess, Inc. (Xircom/Intel), Vice President, Asia Pacific Operations, Director, Americas, and Director, EMEA at FTP Software, Inc, General Manager, International Division, Primavera Systems, Inc.

Cheng Wu, CTO

20 years of high tech experience in technology, PhD and MA Engineering – Stanford, BS – National Taiwan University, Founder – eFunda.com

Cheng Wu is Bay Area based President and CEO of eFunda.com, one of the most successful engineering oriented resources site. Prior to co-founding eFunda, Dr. Wu worked for AeroGen, Inc. as Engineering Manager and holds 7 key patents that enabled the commercialization of AeroGen's technologies.

Jagdish Amin, Co-Founder

20 years of high tech experience in business development, MBA and LLB – University Mumbai, Founder 37 Degrees

Jagdish Amin is a San Francisco Bay Area (Silicon Valley) veteran/ entrepreneur. Prior to 37 degrees, the company he founded in 1999, Jagdish was with PeopleSoft managing their key Strategic Partner—IBM. He Managed Asia Pacific at FTP Software Inc, Latin America & Indian Subcontinent at Autodesk, Inc. and later was responsible for Strategic Alliance with companies including IBM and HP.

David Wheat, Co-Founder, Editor in Chief

25 years of consulting business experience, resident domain expert, PhD Biology – Harvard, MA – Claremont, BA - Pomona

Dr. David Wheat spent several years as a research biologist and 25 years as a business consultant in agribusiness, biotechnology and clean technology. He worked in the Food and Agribusiness Section and the Healthcare and Consumer Products Section of Arthur D. Little, Inc., and managed the section's biotechnology unit. He served as Vice President of The Boston Capital Group, Inc., as Senior Principal in The Hale Group, Inc., a food and agribusiness consulting company. He was President and an Owner of The Bowditch Group, Inc., a consultancy working with major chemical, industrial and food companies on commercialization strategies for non-medical biotechnology.

HaraBara targets B2B companies in the U.S. and India that require access to current and archival information about the wide-ranging subjects related to the green economy. HaraBara's initial targets corporate executives and marketing individuals in 25,000 medium to large companies (20,000 in the US), since larger organizations are more actively involved in green issues and are willing to spend money on information (for market research, competitive intelligence, due diligence, etc.).

HaraBara’s initial success in India with a referencable list of subscribing companies showed customers’ specific interest in global political, technology, and regulatory information.  HaraBara is building out highly relevant information in these fields.

Products and Business Model

HaraBara B2B product subscribers get access to valuable and relevant decision support information and connect with customers and suppliers who are also part of the HaraBara community.

·                HaraBara GreenBaseä our unique and comprehensive patent pending decision support information database of green current and archival information across all media and channels (with more than 50,000 informational items within the next few months).  Sophisticated search and analytical tools make access an essential resource for market research, competitive analysis and similar tasks.

·                HaraBara Lexsite Environmental Law Database - India.  Other regulatory and legal information will be added.

·                HaraBara Connectä allows members to promote products and services, build their brand and market leadership, find buyers and suppliers as part of a global network of companies dealing with green challenges.

·                HaraBara Daily Briefä and GreenWeek Reviewä deliver concise, relevant, current news and information, important to companies dealing with green, such as the Huffington Post or Drudge Report for politics.

HaraBara, during its introductory period, will combine the above products through individual user based subscription packages.

In addition to the subscription revenues that the users of HaraBara products generate, HaraBara expects to monetize its usage through corporate sponsorships and promotions.

HaraBara Informational Resources can be further exploited to offer custom research, analysis and reports, and other information products. 

HaraBara uses current web technology to provide centralized access to relevant information and benefits from the fragmented mass of current information. No company, publisher, website or government agency combines current and relevant information with an archival database based on an expert editorial process in the green space.