Problem in the Market

Catching a Cab anywhere you are at the moment you need one is a problem in the market that has never seen any efficiency or solution created.  Yet in 2007, catching a cab is still a very daunting task, even in the digital age.  No more walking aimlessly, squinting, yelling, waving your arms, standing in the cold, remembering cab phone numbers or language barriers.

Solution to the problem in the Market: HailCab

- See A Map of where you and your cell phone are in relation to the cabs in the area. Green Cabs are empty. Red ones are filled. No More Guessing.

- Hit 'Hail Cab' to send a cab right to your location. Our application will show a countdown of exactly when the cab will arrive based on its distance from you. No more waiting in the cold.

- Automatically Preschedule a cab daily to your location and time requirement, according to your needs. Simplicity.

- Bookmark your most traveled destinations (work, church, stores, sporting events etc) so that your cab knows where you are going before it even arrives. No more remembering street names or visual landmarks.

- As you ride, you can use our application on your cell phone to pay the driver by credit or debit card. Or see how far away your destination is. Convenience.

- Know instant cab range jurisdictions or if your cab company will drive from the suburbs to the city or vice versa. No More In Cab Surprises.

- Much faster then waiting for the bus or train. Have a cab come to you anywhere, even in places cabs don't randomly go often, the bar, a park, residential streets. Never worry about being in the dark again. Literally! Peace of Mind.

- No more calling 411 for cab companie's phone numbers. When you are in the bar, you can have that extra drink knowing that a cab is just a tap away right up to the bar's front door. Safety

- If you are a woman who needs a ride late at night there is nothing better then the comfort of staying indoors while you watch your cab coming. Security.

Target Market 2: CabDrivers:
- Double or even triple your daily rides. Two out of three Americans have their own cell phone. More Pay.

- Cut your largest cost, gas. Hail Cab routes your cab to the nearest cell phone so you are not driving cross-city to pick someone up and it prolongs the life of your car. Efficient.

- Secure a rider. Less of a chance they will hop in a different cab if they ping you on their cell phone vs. a blindphone dispatch call. Ease.

- Hail Cab keeps your cab moving and your drives more efficient with 'Right-turn-only' routing technology. You have the green light to gas savings.

 

Market 3: Cab Companies:
- Track your fleet of cabs. No More Guessing.

- Determine if enough cabs have been dispatched. Many HC Pings from users from one surprise area (a late inght concert that was relatively unknown) can alert the cab company to dispatch more cabs.  Logistics.

- Send Auto text messages to your cabbies cell phone for any cab that wants to work short notice overtime when your fleet is overwhelmed. More Revenue.

- No equipment to buy for the cab. Integrates with most cell phones sold after 2005 and works on any carrier. Ready to Roll.

- Cuts Down on Phone Dispatcher Costs. Cutting down, not eliminating.

Three-Tiered Revenue Model

Hail Cab^TM will always be free for the consumer. This is key for early user adoption and widespread distribution with the mobile carriers. 

Why make it free when a consumer may pay a small fee anyway?

Answer: Few Subscribers Paying for Applications Today

Few cell phone owners (two percent), have used dedicated location-based applications on their cell phones. Overall, three percent of cell phone owners have used maps and two percent have used turn-by-turn directions. Numbers for men, as well as young adults, are somewhat higher than among overall cell phone owners. Among those cell phone owners who purchase and consume mobile content (i.e., buyers: cell phone owners who have paid for mobile content in the past six months), adoption and use of these services is naturally higher across the board. In this category, cell phones compete with dedicated devices, which require no ongoing subscription fee. Ten percent of consumers surveyed own global positioning system (GPS) devices, with five percent planning to purchase one in the next 12 months. 

WE ARE STILL DEBATING ON OFFERING THE SERVICE FREE OR POSSIBLY CHARGING $3.99 PER MONTH FLAT FEE FOR UNLIMITED HC USES BY THE CONSUMER TO INCREASE OUR REVENUE AND BRING REVENUE IN FROM 4 DIFFERENT DIRECTIONS. 

HailCab will generate revenue in three ways:
1. A $99 monthly subscription fee per cab. (can be paid for by cab co or by driver or fare can be adjusted to pay for it as well.

2. There will be a $5000 management fee.

3. The Hail Cab Application itself will sell rotating ads. 

HailCab's Market Opportunity
The HailCab network offers a very large opportunity to create efficiencies in the daily commuter market  and create a paradigm shift in many cities for the way that people commute.  Jupiter Research published a new report(July 2007) on Location Based Services that reveals that consumers are becoming increasingly aware of and interested in more sophisticated mobile services. The research firm emphasizes that wireless carriers should support this trend with ongoing education to enable them to capitalize on the opportunity to sell such services to a growing base of consumers. "There is a clear opportunity for carriers to take advantage of their unique access to user location information as the basis for new services and revenue streams," said David Schatsky, president of Jupiter Research.  He continued: "Consumer behavior suggests that they will go where they can find the best and most complete service. Wireless carriers should evolve beyond what they have traditionally had to offer and create the scenario where they are viewed as a one-stop shop."  Whenever you are in a major city you see many men and women commuting on a daily basis from home to work either by cab, car, bus, train or walking.  Traffic in major cities continues to swell without the government relieving the situation in a proactive way.  One thing that commuters have in common is that is that many of them are using mobile devices just in case there is an emergency on their trek, like the popular Blackberry, Palm device or mobile phone.  The ability to stay in constant communication with clients, colleagues, partners, and vendors is so much easier with today's technological advances.  Whether the business executive has traveled from another city or is a local resident, it's no longer a novelty to see him or her multitasking away from the office - it's expected.  Over 100 million business travelers visit the top 25 United States business travel cities every year, and at least 90 percent of them carry a mobile device when traveling.  During lunch breaks and after a day full of meetings and seminars, these on-the-go executives are typically searching for transportation and any help they can get about the city they are in.  They need reliable information and they need them fast.  After all, they may be trying to impress a prospective client in order to seal a big real estate deal, honor their production team of 20 with a congratulatory dinner, or they may simply want to treat themselves to a great solo evening in order to unwind from a hard day.  All of that requires travel.  Being late to a meeting is very much commonplace in large cities due to traffic and other hassels and this is just one untapped market for HailCab (the out of town business traveler).  It is HailCab's goal to revolutionize the way people travel in the city.  "It's estimated that, by the end of this year, as many as 63 percent of phones sold in North America will have built-in GPS chipsets, up from 55 percent in 2006" according to Gartner Research. 

HailCab aims to be the sole service providing mobile access to real-time cab information.  Through teaming with the major wireless carriers (Verizon, Sprint, ATT and T-Mobile) who are actively looking for these types of LBS partnerships (so that they can sell more data plans), we want to capture 10% of the cab commuting market within our first year. 
How are we going to do that?  With smart design.  No cost to the user, no equipment for the cabs to buy or install and by leveraging already existing technology in people's handsets they own today to pull it all off in a cheap way that avoids many of the potential hurdles and pitfalls of early adoption of a new service.  We are marketing this service to four different markets. Daily Local Commuters, Business Travelers, Cab Drivers and Cab companies who can all save time and money AND make more money(cab drivers/cab cos.) using HC. 

The Management Team of Weyrich Enterprises (see WE at: www.WeyrichEnterprises.com)

The HailCab Management team is comprised of seasoned Entrepreneurs who have launched several digital ventures between them.  We know that investors invest in excellent people and not just good ideas therefore the management of Weyrich Enterprises (www.weyrichenterprises.com/management.html) has assembled a proven executive team of winners.  The management team comprises of individuals with diverse backgrounds in business, information technology, mobile communication, marketing, e-commerce web design/development, and digital media expertise.  Our team of advisors and consultants are experienced in legal, mobile, e-commerce advising, LBS technologies as well as handset OSes and application development.  The HailCab team has also been award winners in many areas of our respective professions (see press links).
 
Andrew P. Weyrich, Chief Executive Officer

Andrew is in charge of Long Term Strategic Planning, competitive analysis, managing partnerships, web design and application usability and a gap filler support for any of the management team and support employees.

Andrew is a seasoned serial Entrepreneur who has launched five consumer website ventures and technologies over the past ten years.  Most recently he was the CEO of PictureZoo.com which he founded and is an angel funded website that had offices in Dulles, VA.  Mr. Weyrich has an extensive Marketing and technical background of over ten years.  He has served several positions in advertising agencies before becoming a web developer and entrepreneur.  Mr. Weyrich has an undergraduate degree in Marketing and a dual Masters degree in Entrepreneurship and 3-D Animation from George Mason University where he also served as an Adjunct Professor for five years.

Andrew’s Role in HailCab:

-Ensuring Investor Returns and Communication

-Marketing Management: Branding, Positioning, sales, advertising and

promotion

-Oversees the HailCab Website as well as competitive analysis

-Manages the management team.

-Long Term Strategic and Vision Planning

-Manage and Continually Seek Partnerships

-Is responsible for all company targets and projections

-Design and Usability Expert for Mobile Applications

-Business Plan Strategy

-Gap Filler

-10 Year Seasoned Serial Entrepreneur, starting 5 ventures. 

-Raised angel capital in 2005 for PictureZoo.com

-Sold his first company CatholicDaters.com to a competitor in 2007 (CatholicMatch.com)

-Professional 10 Year Web Development.

and Marketing Background.

-Built and launched over 100 commercial websites.

-Two Time Business Plan Contest Award Winner

-Taught Multimedia at GMU for 5 Years

-Undergrad Degree in Marketing. Masters in

Entrepreneurship from GMU

Companies Founded

2007 Hail Cab (founded 1/07/07)

2005 PictureZoo.com (still live)

2003 CatholicDaters.com (sold in 2007)

2000 ImLikeYou.com (the first ‘Facebook/MySpace)

1998 Online Creativity Studios (sold to Partner)

ED Ketchoyian
Chief Wireless Officer

Ed’s Role in HailCab:
-Oversees the Technical Aspects of the Location Based Services Technology and Design

-Oversees the Relationships with the Wireless Carriers how HailCab integrates with

their service offering

-Explore ways HailCab can be incorporated on handsets with carriers

-Lead negotiations

-Be ongoing contact person for carriers, responsible for the implementation and operation of Hailcab within the carrier network

-Responsible for revenue recognition from carriers 

-Responsible for building business development and account management team for ongoing relationship with carriers

Ed’s 20 Year Telecommunications/Wireless Experience:

- Ed Ketchoyian is a consultant specializing in wireless telecommunications in the Washington, DC area. 

-Ed provides business analysis, technical feasibility assessment,

and due diligence services. 

-Ed is experienced in all aspects of commercial agreements, product and technology realization

and lifecycle management.

-Ed has program managed the implementation of several wireless network and subscriber unit supply agreements.

- As an accomplished wireless industry business executive, Ed also has extensive experience converting business strategies into

new and sustainable customer-supplier commercial agreements and relationships. 

-Prior to Ed’s current role, he was Director at Sprint Nextel, where he led the sourcing function for all Motorola infrastructure

equipment for iDEN and CDMA technologies. 

-Ed’s knowledge base encompasses wireless infrastructure, wireless data networking, end user equipment (mobile handsets) and

wireless carrier (provisioning, logistics, marketing communications, billing) and high technology in general. 

-Ed has consulted and provided analysis on various projects ranging from benchmarking analyses of carrier costs, pre-paid business

models as part of

litigation support, to due diligence of early stage entrepreneurial ventures and assessments of novel manufacturing technologies

and work flow tools.

-Ed has designed, recruited, managed and retained organizations under uncertain circumstances. 

Athan Rebelous
Chief Cab Officer

ATHAN’S ROLE IN HAILCAB:

-CAB INDUSTRY MARKET RESEARCH

-HAILCAB APPLICATION AND DRIVER DESIGN

-RECRUITMENT OF CAB COMPANIES AND LIASON TO CITY TAXI COMMISSIONS

-Understands the taxi company from the driver's perspective and from the owner's perspective. Has a keen understanding of every level in the taxi infrastructure.

Athan’s 22 Year Cab Industry Owner, Driver and Cab Advocate

-Athan has over 22 years of experience in all sectors of the taxicab industry.

-He has owned his own cab company, owned a taxicab equipment company, been a shareholder in a New York medallion brokerage and have driven taxis in Los Angeles, Oakland and San Francisco as an independent contractor.
 -He was recently elected as Garage Representative for the United Taxicab Workers (sponsored by the CWA, AFL-CIO), at Green Cab.
-As a Garage Representative I sit on the Executive Board of the UTW. Some of my duties include high level political meetings, lobbying and public speaking.
- He was active with the political movement which was directly involved in the structuring of Seattle's present taxicab system.
- He is a very active, enthusiastic and involved at SF Green Cab as a Member (by consensus and acclamation) and a Driver. Membership with Green Cab is much the same as a shareholder at a cooperative. SF Green Cab LLC, is a start up which is socially & environmentally responsible.
Specialties

HailCab is a brand new Location Based Services Mobile Application that has never been done.  It is a web-based service that uses already established cellular technologies to allow commuters to hail a cab through their cell phone or Blackberry-Type device right to their exact location within minutes.  The user can start the HC Application and use it in several ways:  They can see a square mile map right in front of them of their current location which will show red and green cabs.   Green cabs are available to ride, red cabs are occupied or off-duty.  The user can then approach a cab that way.  Or they can  hit the ‘Hail Cab' button on the application which starts an LBS communications process between the users handset and the cab's in that jurisdiction.  As soon as ‘Hail Cab' is pressed the nearest green cab is pinged and the driver can accept or reject the new rider.  If they reject the ping, then the next closest cab is pinged until a driver accepts.  If no driver accepts, the cab that has not picked anyone up in the longest duration of time, automatically gets pinged.  Once a cab is coming, the users cell phone gets a perfectly accurate countdown of when the cab is coming to their location (similar to an - in car GPS navigation system countdown to location).  This also allows the user to walk down the street and leave their location over the time they are waiting for the cab).   This revolutionary new system also allows the driver to save gas and put less miles on their car with more approximate/closer customer routing then the current system.  It also saves the cab drivers 33% in gas costs due to improved ‘Right-Turn-Only' Routing Technology that keeps the cab moving even in heavy traffic.  And lastly it cuts down the time the commuter has to wait for a cab by at least 33% and improves the commuting process in major cities.  If they have a cell phone that was purchased before 2005 then they cannot use LBS technologies due to the lack of the GPS chip that is in all handsets as of 2005 (mandated by the FCC for e911 emergency response) however they can send an SMS text message of their address to CABNOW.  Therefore anyone with any new or old cell phone can use the service.