Grassroots Wine Wholesalers

Today, the Grassroots family employs more than 20 people in Alabama and South Carolina. We happily support more than 30 charitable events in our states. We are extremely proud of our people, our products, and our communities.

Harry &  Nicki Root, came up with the name Grassroots for a Southern-themed restaurant idea they had in Sandpoint, Idaho. The restaurant never happened, but a few years later, they did open up Riverside Wine and Spirits in Chattanooga, Tennessee. Riverside quickly became the place for wine in Chattanooga, and after they sold  half to our partner in 2003, Nicki and Harry used there wine connections from the store to start Grassroots Wholesale and Imports in Birmingham, Alabama. A year later they opened another branch in South Carolina.

As it happens, Grassroots is a great name for our wine company and embodies a lot of what we do. By in large, our portfolio is filled with farmer-produced wine, from our most expensive Grower Champagnes to our everyday house wines. If our wines are not estate produced, they are usually made by a former farmer or vineyard manager. Our bumper sticker motto is: “Farms, not Factories” or “Tractors, not Tankers”