Generation Equity Advisors

Generation Equity Advisors is an independent investment banking firm focused on the technology and digital media sectors exclusively.

Our professionals have completed over $10 billion in transactions and are highly experienced in M&A, corporate finance and capital markets.

Our focus is on the Technology and Digital Media industry sectors - specifically on the Software, IT Services, Digital Media and Internet industry sectors in the U.S. and globally.

Globally, we have CEO and CFO level contacts with corporations, institutional investors and private equity firms. We have completed multiple M&A assignments for international / cross-border expansion.

Our M&A process will help to achieve maximum results for increasing shareholder value.

Aaron Solganick
Founder, President and Managing Director
[email protected]

Aaron Solganick is the Founder, President and Managing Director of GEA and is an experienced technology investment banker. He has completed over $8.4 billion in transactions to date including M&A, private capital raises and IPO's. He has worked at top-tier and middle-market M&A firms and gained experience in complex transactions of most shapes and sizes. Prior to starting GEA, Aaron was a Senior Vice President for B. Riley & Co. (a Los Angeles based middle-market investment banking firm) and was a Vice President for KPMG Corporate Finance LLC in its investment banking subsidiary. His clients are globally focused technology firms and span from large corporations, smaller private companies to private equity firms. He began his career in 1993 at Bear Stearns & Co. and has over 18 years of experience.

A few notable transactions he has advised on and managed include the following:

Inforte Corporations (NASDAQ) sale to Business & Decision S.A (Euronext/France)
Geniant LLC's sale to EMC Corporation (NYSE)
Iconixx Corporations sale to nGenera Corporation
Soltre Technology's sale to RCM Technologies, Inc. (NASDAQ)
Perot Systems Corporation (NASDAQ) acquisition of The Delphi Group
Perot Systems Corporation IPO (NASDAQ)
Vivendi Games acquisition of Interplay Entertainment gaming assets
Avicon Corporation's (semiconductor division) sale to Cap Gemini (Euronext)
Midway Games Corp. Secondary Offering (NASDAQ)
THQ Software Secondary Offering (NASDAQ)
Technology Solutions Corporation's (NASDAQ) acquisition of Zamba Corp. (NASDAQ)
Sofgen's (Switzerland) acquisition of HAI Associates

Aaron has earned an MBA in Finance and Strategy from Southern Methodist University's (Cox School of Business) and a BBA in
Finance from the University of North Texas. He also completed additional graduate MBA studies at Rouen Business School (France).
He currently resides in Manhattan Beach, CA.



Chad Gardiner
Vice President, Co-Founder and Director of M&A
[email protected]

Chad Gardiner is a senior investment banker and founding executive of GEA and is responsible for the execution of mergers & acquisitions for the firms clients. Chad has over 8 years of experience in investment banking and capital markets and has completed over $3 billion in transactions to date. Prior to joining GEA, he gained experience in M&A departments at Merrill Lynch, CIBC World Markets (NY) and Deutsche Bank (NY) were he was an Analyst and Associate investment banker. In addition, he also worked in private equity at The Yucaipa Companies, a Los Angeles based PE firm with over $30 billion in investments and acquisitions.

A few notable transactions he has advised on and managed include the following:

DreamWorks Animation's $812 million IPO (co-manager)
Ad.Venture Partners acquisition of 180 Connect
Digital Insight's $1.6 billion sale to Intuit
Bright Media Group's acquisition of NextMedia's Alternative Media Division
OnStream Media's acquisition of Infinite Crossing


Chad has a B.S. in Accounting from Brigham Young University and was a Golden Key National Honor Society member. He currently
resides in Los Angeles, CA.

Business & Decision, S.A. (France) acquires Inforte Corp. (Chicago)

nGenera Corp's acquisition of Iconixx Corp.

Perot Systems Corp acquisition of The Delphi Group

Cap Gemini's acquisition of Avicon Solutions

EMC Corp's acquistion of Geniant, LLC

RCM Technologies acquisition of Soltre Technology

Intuit's acquisition of Digital Insight

Sofgen's acquisition of HAI Associates

Ad.Venture Partners acquisition of 180 Connect

Bright Media Group's acquisition of NextMedia's Alternative Media Division

OnStream Media's acquisition of Infinite Crossing

Stefanini IT Solutions (Brazil) acquisition of Code X, Inc. (U.S.)

CU Direct Lending's (CUDL) acquisition of two financial technology companies (pending)