Company description
FrontDoorSoftware is a leading provider of laptop recovery services in major universities. The patent pending product is already offered to hundreds of thousands of students in major US universities such as Brown, UCLA, UFL, etc and is protecting laptops in over 100 countries. Our laptop tracking and recovery program is combined with one of the most powerful targeted opt-in page view delivery capabilities online today. The program has 2 revenue sources- a paid licensing model, and a free model For customers who do not pay, there is a great opportuntity for a targeted ad model. By moving delivery out to the computer ON button, every 15,000 users automatically generate over 1 million page views @ month (as users log in 2-3 times a day). and over 50 million page views @ user license lifetime!. Ultimate customer capture with little to no attrition!
Other laptop tracking products are often stealth, pretending there is nothing protecting the laptop, and then they try to recover it after it is already gone. FrontDoorSoftware's patent pending product is unique and is designed to be visible to prevent the theft in the first place.
The program works with Windows XP, Vista, 7, Apple Tiger, Leopard, Snow Leopard and Lion. The Android beta, iPad, and HP WebOS betas are due out soon. In addition to the university markets, the program is also used by consumers, corporate customers, K12 customers, healthcare customers, government customers, nonprofits are more.
The program can easily be set up to protect single users, multi-user accounts, and imaged for mass installs. The program is packed with features, like remote lockdown, Google Maps, Wi-Fi geo-location, changing recovery screens, and customizable yell for help features. The product is patent pending in the US and Europe.
The company is revenue producing and is self funded. The company is currently interested in outside investment and/or strategic partnerships.
Team
We have an experienced, well-rounded team:
1)Carrie Hafeman / Founder and CEO FrontDoorSoftware - Has 20 years of experience selling computer security products, and has exceeded over 10 million dollars of computer security product sales at Minatronics, World Computer Security Corp, and FrontDoorSoftware; CEO and founder of World Security Corp, one of 3 nominated for young entrepreneur of the year (quite a few years ago). Loves sales and marketing, and conceived of the product idea from listening to customers while operating World Security Corp. Kenyon College/PennStateUniv Grad
2) Conrad Farmer / Co-Founder - Colorado School of Mines Graduate , head programmer for FrontDoorSoftware - created product in OS versions in Windows XP, Vista, 7, Apple Tiger, Leopard, Snow Leopard, Lion. Android and Linux betas. Programming allows for single user, multi-user and mass installation ability. Additional database and server programming skills.
3) Ed Wilson - Advisor, Inventor, and CEO of Minatronics Corporation / Security and Computer Security expert with 8 patents. Dartmouth College Graduate.
4) Efrat Kasznik - Business Development for FrontDoorSoftware and CEO of Foresight Valuation Group. A Silicon-valley based intellectual property (IP) and valuation expert, entrepreneur and start-up advisor, with more than 15 years of management consulting and start-up expertise. Efrat helps clients, from Fortune 100 companies to start-ups, with their IP & business valuation and strategy needs. She teaches a class on IP Management at the Stanford Graduate School of Business (GSB) , and is a frequent speaker and author on Intellectual Property valuation and strategy issues. She has been a co-founder of 2 Silicon Valley start ups, and a CFO of a telecom start up. Efrat holds an MBA from UC Berkeley, and a BA in Accounting/Economics form the Hebrew University, Jerusalem..
5) Other team members include:
- Ingo Kabirschke (brilliant programmer, and Colorado School of Mines graduate)
- Patti Miller VP University sales (over 20 years of computer enterprise software sales including Siebel, Oracle, IBM and Sybase)
- Karen Thompson, VP customer success (over 20 years of computer software and enterprise sales)
- Michael Keba (bright, creative young entrepreneur)
- plus additional part time team members helping with social media, website management, etc.
Business model
FrontDoorSoftware has 2 potential revenue models - 1) licensing and 2) a targeted ad model.
FrontDoorSoftware initially offers its program for free, but has received hundreds of thousands of dollars of revenue from upgraded versions, mutli-user licenses, as well as annual re-occurring site licenses.
For customers who do not pay, there is a huge potential for highly targeted ad revenue. The program features a Good Samaritan screen that appears with the computer ON button. Customers turn their computers on an average of 70 times per month. Every 15,000 customers will begin generating over 1 million page views per month, or over 50 million per license lifetime! The page view feature is not only incredibly mathematically powerful, but it can be highly targeted by exact location, user age, likes, equipment type and more.
Competitive advantage
FrontDoorSoftware is patent pending in the US and in Europe.
Our program is designed completely differently than virtually all of our competitors. Competing products are designed to be stealth, pretend there is nothing on the laptop, and then try to recover the equipment after it has already been stolen. FrontDoorSoftware is designed to prevent the theft in the first place, and alert a would-be thief that the laptop has a security program.
In addition, FrontDoorSoftware is different because it features a remote controlled Good Samaritan screen. Statistics from asset tag companies, suggest that up to 4 out of 5 people are actually honest. By providing ownership recovery information instantly with the ON button, equipment can actually be returned faster up to 80% of the time.
Because FrontDoorSoftware features this Good Samaritan recovery screen, FrontDoorSoftware is the only laptop computer security product on the market today that can be provided for free and still have the potential to generate revenue through targeted ads.
FrontDoorSoftware is patent pending in the US and in Europe. Our program is designed completely differently than virtually all of our competitors. Competing products are designed to be stealth, pretend there is nothing on the laptop, and then try to recover the equipment after it has already been stolen. FrontDoorSoftware is designed to prevent the theft in the first place, and alert a would-be thief that the laptop has a security program.
In addition, FrontDoorSoftware is different because it features a remote controlled Good Samaritan screen. Statistics from asset tag companies, suggest that up to 4 out of 5 people are actually honest. By providing ownership recovery information instantly with the ON button, equipment can actually be returned faster up to 80% of the time.
Because FrontDoorSoftware features this Good Samaritan recovery screen, FrontDoorSoftware is the only laptop computer security product on the market today that can be provided for free and still have the potential to generate revenue through targeted ads.