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Location: London, United Kingdom United Kingdom
Founded in: 2007
Stage: 1.0 (formal launch)
Number of employees: 16-30
Profitable year: 2008
Short URL: vator.co/frictiontv-spark-the-debate
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    Chris Knight
    Vice President , Cohn & Wolfe for Friction.tv
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Friction.tv

Friction.tv - Spark the Debate
Startup/business
United Kingdom United Kingdom United Kingdom
http://www.friction.tv
About
Video/documents
Company description
Friction.tv is an online platform for user generated news and opinion. We exist to give you the opportunity to air your views and respond to the opinions of others. You can debate issues of local interest to you or discuss points of global importance. Either way, Friction.tv will provide an interesting and stimulating alternative to the sanitised, agenda driven mediocrity of the conventional mass media.
Team
Who's behind it? Omer Shaikh, CEO and co-founder, former head of Red Kite. Andy West, CMO and co-founder, former managing director of Text 100 The idea for Friction.tv was developed by a small group of entrepreneurs. These individuals come from media and digital marketing backgrounds and all share one thing in common. They saw the potential for quality user generated content to stimulate debate and to create friction in the world. Friction.tv is backed by private equity provided by a small group of enlightened investors.
Business model
1.) Online advertising 2.) Sponsored debates 3.) Syndicated content 4.) B2B Partnerships
Competitive advantage
To own online debate via user generated controversy Friction.tv believes that disagreement - or friction - is a vital element for a healthy debate, to reach new insights and to find out what's really going on in society. We need disagreement before we can start to find some answers. So we're looking for many different voices and encourage you to upload your video to voice your opinion in ongoing debates or to start new debates. Say what you want to say Friction.tv is unbiased, open and uncensored (except for explicit content). Friction.tv empowers you to climb on the soapbox and voice your mind about any topic at any time. You can ignore mass media and bring out the issues that really matter, not just the latest on Anna Nicole Smith - although we have a Channel for that topic too!