Bachelorette Magazine (FUNDING or PURCHASE)

This is a project to develop a publication and online magazine for single women in their 20's and beyond. We will provide examples of mature and confident women who enjoy the single life, as they explore careers, travel, night life and more.

*Seeking FUNDING or PURCHASE. Anyone with any money out there???

If you are a visionary with the money to invest, then let's talk. This can be a reasonably small investment with potentially large returns. If want to be a media mogul then this can be a part of the "big picture".

Playgirl magazine has become more of a haven and resource for gay men, than a fun outlet for women. Bachelorette will be a new generation X, Y, and Z publication and online destination for exciting single women.

Which medium is more effective at reaching women: print or broadcast? In 1998, Rob Frydlewicz, vice president and media research director at New York ad agency FCB, decided he would find out.

Frydlewicz compared data from MRI, which measures magazine audiences, with Nielsen ratings and discovered that the top 25 women's magazines command larger audiences than the top 25 female-targeted TV shows. He found, for example, that in 2001, magazines such as Cosmopolitan, Glamour or Vogue had a 73 percent larger audience among women age 18 to 49 than TV shows such as Friends, Ally McBeal and ER. Having tracked MRI and Nielsen statistics for the past three years, each year Frydlewicz has found that magazines have a larger audience among women age 18 to 49 than do TV shows. Even so, many media planners - even those at his agency - have a bias toward TV, he claims. "People assume that the highest rated TV shows have the largest audiences," Frydlewicz says. "But in fact, many of the largest magazines have an audience that's just as large, or even larger."