Stage: Napkin (idea)
Number of employees: 1-5
Profitable year: 2013
Short URL: vator.co/foodlist-com
GroceryHero.com is an all encompassing consumer food management system that utilizes OCR technology to help the consumer determine food choices based on what is in the house and generate grocery lists on demand. GroceryHero.com, an application in “the Cloud” downloadable to any PC or Mobile device will take an inventory of the food products in the consumers household and based on that inventory offer suggested recipes based on time, caloric intake, # of people, special diets, etc.
Steve Killan - Co-Founder - A 13 year veteran in the IT field, Steve provides a wealth of experience and technical knowledge and management experience.
He is in the final year of his MBA program at the University of California Irvine and holds a Bachelor’s degree in Computer Science from Leicester University in England.
Aaron Moroson Co-Founder - Currently an EMBA Candidate at the UCI Merage School of Business, Moroson is an Executive at Ingram Micro Inc. and a 15 yr. veteran in the technology industry. He has extensive General Management experience ranging from sales and marketing to logistics, IT Services, and P&L management. Moroson is well connected in the Industry.
Alison Brown - Alison Brown is a 2011 Executive MBA candidate at the Paul Merage School of Business. Alison earned a Bachelor of Arts degree in Communication with an emphasis in Advertising and a minor in Business Administration from Chapman University in Orange, CA. She has over 10 years of sales, marketing, and management experience in the construction materials industry at the manufacturer level and the local representative level.
Sean Cato - Sean Cato, has 7 years experience in working with shopper marketing powerhouses like Unilever, Kimberly Clark, Glaxo Smith Kline and many others. Sean has held lead client accounts that service many retailers including Safeway, SuperValu and Walmart. Sean graduated from Grand Valley State University in 2004 with a bachelor’s of business administration with an emphasis in marketing.
Cloud based application, BI aplication for food inventory management
The identification of what people make with the items they purchase from a grocery store will be an invaluable market research database. We will have a method to provide mobile coupons to consumers and create a site where we can target Ads to them.