Company description
Flowdock is a beautiful group chat. You can upload files, paste blocks of text, use #hashtags to make notes or create lists and mention others’ names to get their attention.
Flowdock is also a highly efficient shared inbox. You get notifications from all the different web tools, apps and services you use, be it project management, version control, wiki etc.
The two put together means you are always on top of your game talking about the things that matter. Working together does not require you to be in the same room. And even if you are, Flowdock still makes things easier and more fun.
Team
Otto Hilska, Mikael Roos and Tuomas Silen founded their first company, Nodeta, in 2004. Since then, they have built and sold a Ruby on Rails hosting company, built the leading Ruby on Rails consulting shop in Finland with $1M+ projects, and helped the development community by writing APIdock, a social documentation site with more than 170k monthly active users.
Business model
Flowdock is provided as a subscription-based Software as a Service. There's always a free 30-day trial period, but after that companies pay $19 to $159 per month, depending on the team size.
Since Flowdock integrates with many other tools, co-marketing with those integration partners (Atlassian, Pivotal Tracker, Zendesk, FogCreek) also plays an important role in customer acquisition.
Competitive advantage
The service is built to be real-time communication hub from ground up. It cannot be added as a feature to any other tool.
Strong partner relationships - for example, Flowdock is the only team communication tool that works together with all Atlassian products.
Investors