The acquisition comes as Demand is beefing up its original content offerings
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Flixster.com is a social network for movies.
Joe Greenstein, CEO. Joe is a UPenn graduate in business and computer science. Saran Chari is co-founder and CTO. Both founders built an educational software for the public school system which grew to support 3-plus million students.
Short-term: Movie promotion and advertising. Already have studio partnerships. Long-term: Storefront for movies on demand.