Led by former senior execs from Sony Online Entertainment and Nielsen, First Post creates new social games and apps for a variety of platforms, such as IPhone, Android, Facebook and Windows. We are creating our own "transmedia" IP, and are particularly focused on the emerging mobile market where 2 of every 3 people who own a smartphone play games.
In just four months, First Post already has Sony, Marvel and TMobile as clients, and we are profitable!
Business model: Create "ownable" IP for the emerging mobile social games market, in the wake of enormous success of companies like Zynga and Playdom.
Competitive advantage: Low cost, high margin business model that includes offshore development for creation of IP, managed and guided by our seasoned execs in the U.S.
Key exes: CEO Jacob Robinson, ran the web and apps team at Sony Online Entertainment for 7 years. In that capacity, Robinson worked on hundreds and games and apps, including many high profile Facebook games.
Senior Vice-President and Co-Founder Dan Mechem was VP and GM of the media and entertainment division at Nielsen for 7 years, managing relationships with movie studios, gaming companies and TV networks. Mechem began his career as Press Secretary for John McCain.