BlueTie Featuretisements

BlueTie Featuretisements are services from trusted partners that extend the usefulness of the BlueTie application. They are transactional services that have relevance when associated with an action like scheduling a trip in the user’s calendar.

To understand the Featuretisements model, there has to be understanding of the BlueTie application and how it is used.

BlueTie functions as both an organizer and a sophisticated communications tool:

• Organization is accomplished via our Calendaring, Tasks, Contact management, Email folder system and File storage functionality.
• Communication is handled by our business class Email and via the sharing capabilities built into our Calendar, Contacts and Files features.

Because of these workflow capabilities the average BlueTie user has the application open in their browser for 4.6 hours each business day. At first glance, this may appear to present an opportunity to put branded messages in front of a very desirable audience. However, we realized that our users would not respond to traditional text ads or banners because there is no legitimate way to make them relevant to the tasks they are involved in when using BlueTie. Understanding the need for relevance led to the development of Featuretisements, our patent pending process for utilizing BlueTie to drive profitable transactions without intrusive and irrelevant advertising.