Company description
Submission:
Unleashing The Feminine Mystique: LipStick TV (We Put The Broad In Broadcast)...
*LipStick TV® is a registered trademark.
Industry:
Communications - Internet, Cable, Mobile
The New "L" Word inj entertainment for the gay and bisexual female!!! Willing to sell % of ownership!!!
***If you are a visionary with the money to invest, then let's talk. This can be a reasonably small investment with potentially large returns. If want to be a media mogul then this can be a part of the "big picture".
Entertainment, For The Contemporary Female: Online video programming featuring subjects which affect, or which are affected by, women. Some programming geared to the 40 plus female, as well as the lesbian and bisexual female "niche" market. (FUNDING NEEDED)
Team
David Drown - MBA (Owner) 15 years in broadcast television, public relations.
Deborah Walton - BA (Business Administration).
Ronnie Ann Ryan - Marketing (Worked in marketing with Dove Corp.).
Kristen Porter - Promotions (Owner of "Dyke Night Productions
Business model
"Logo meets Spike TV for women"... LipStick TV is an online social-networking/video entertainment format, looking to expand to full-fledged internet TV network; while also making programs (Lipisodes) available via VOD) cable, DVD, and mobile distribution... Have over 30 uniquely-formed programs (which we call Lipisodes) ready to produce. LipStick TV has aprox. 14 "Lipisodes," currently available on site. This is entertainment beyond the typical 18-34 male agenda of corporate-owned media outlets. This is for the average hard-working, mature, intelligent and self-improving female, who desires a different and more relevant focus via her daily dose of information and entertainment. LipStick TV is a dynamic concept in producing, promoting, and presenting a variety of entertaining and informative forums, in cable TV, DVD, and internet formats, geared toward the contemporary female. We will spotlight powerful women in politics, successful women in business, creative women in the arts, knowledgeable women in the trades, and strong women in sports. There will be discussion of current events, women's health and fitness, travel and leisure, and general women-based entertainment. *** Our content will be LOW-COST and HIGH QUALITY, our operations will be LOW-OVERHEAD and HIGH PROFT potential.
***Because this concept does appeal to the lesbian lifestyle in many aspects of its programming, this in turn will have a notably-enticed male demographic as well.
Target Market/audience: Established/educated women, gay and bisexual women, males 18 to 34.
GLBT* market facts (Gay Lesbian Bisexual Transgender) Annual income: $57,000 US: US gay community consists of over 19 million people with an estimated buying power of $800 billion Loyalty: A recent study showed that the demographic is 87 percent brand-affiliated, meaning most likely or highly likely to actively seek out a brand that had advertised in the gay and lesbian media.
(PRWEB) July 28, 2005 -- Is your business missing a $54.1 billion dollar travel mar
Gays and lesbians are sometimes elusive to quantify, but major advertisers have increasingly found that their efforts are well worth the investment to find them and for good reason. A recent study conducted by the Connecticut-based Greenfield Online, found that the average annual household income for gays and lesbians is $57,000. The New York-based company, Spare Parts, Inc., which helps companies market to gays, estimates that the United States gay and lesbian population is between 15 million to 23 million. According to another study (Inter@ctive Week, August 30, 1999. Page 20.), the US gay community consists of over 19 million people with an estimated buying power of $800 billion. Worldwide, these figures are MUCH larger.
Extremely brand loyal
A recent study showed that the demographic is 87 percent brand-affiliated, meaning most likely or highly likely to actively seek out a brand that had advertised in the gay and lesbian media.
63 percent of gay and lesbian customers said they are willing to pay more for products from companies that are gay and lesbian friendly.
Research shows gay and lesbian customers uniquely value advertisers who speak directly to them. They are profoundly aware of an advertiser's presence in gay and lesbian media.
Our Goals:
To explore and expand the roles of woman.
To highlight the historic and contemporary accomplishments of women.
To provide a forum for free expression by women.
To provide an outlet for female creativity.
To promote positive female role models.
To support an open dialogue for women's issues.
To encourage the personal growth and empowerment of women.
To entertain and educate females in all aspects of life, love and human sexuality.
To provide easy access to current news and relative facts which affect, or which are affected-by, women.
To provide a community for women to feel safe and supported.
How economically powerful are gays and lesbians?
* An estimated 15.3 million gay and lesbian consumers had a combined buying power of more than $660 billion in 2006.
* 72% prefer to buy from companies that advertise to them directly (source: Harris/Witeck-Combs)
* 89% are highly likely to seek out brands advertised to them, and a majority will pay a premium for quality products and services (source: Simmons)
* Gay Americans are almost twice as likely as their straight peers to own a prestige luxury vehicle (source: @blan)
* The median combined household income of gay couples is 60% higher than opposite-sex couples (source: OpusComm Group)
* Compared to the national average, gay people are three times more likely to choose to live in racially, ethnically and culturally diverse communities (source: Gertler and Vinodrai)
* Creative and innovative people driving the tech economy seek places high in cultural, racial and ethnic diversity, including gays and lesbians (source: Gary Gates and Brookings Institute)
Competitive advantage
Competitors: We, Lifetime, Oxygen, Here!, Logo, Style, and to some degree, Current. First, the fact that there are currently several established networks catering to women in general, and to some extent gay women, shows that there is a market, and potential revenue to be made.
With respect to We, Lifetime, and to some extent, Oxygen, these networks provide very similar types of corporate/established Movie of the week type programming, with recycled concepts; themes, and formats, marketing 30 + year old (female) viewers. The "Style Network" has more relevant and a little more "hip" original programming. "Current" incorporates the "VLOG" and webcast concept/format to its cable line-up/presentation. It takes advantage of the interest that viewers, especially younger viewers, have in utilizing available "home-grown" technology to present their own ideas, and information.
"Here!" and "Logo" networks, tout themselves as GLBT-oriented, yet most of their programming is geared to the gay male population.
None of these concepts incorporate all of the ingredients to make a well-rounded/hip/relevant cable and internet presentation that both young and established women, of all sexual orientations, would relate to, contribute to, and support, on a regular basis. All of our (original) programming is LipStick TV-specific. It is not rehashed, reformulated, or repackaged "corporate content." LipStick TV will draw from the webisode/internet format and provide high-impact/fast-paced content. Each of our "Lipisodes" will be 6 minutes, with 2 minutes of advertising, and two minutes of studio-hosted programming. As programming available online, this format will make our content available to view within a reasonable amount of time, and will keep the viewer's interest from beginning to end. In the "live streaming", or broadcast mode, this will provide a potential viewer with the opportunity to view a majority of our line-up in a block of time as opposed to having to dedicate a whole day of viewing. As with "Current TV", we will also utilize the viewers' own video input and content as part of our greater LipStick TV community involvement. We will provide a vision and a voice to the contemporary female. Our very unique concepts of programming will spotlight the image and spark the imagination of women, while attracting a male audience. LipStick TV will be the "network that women want, and that men will watch".
There are a variety of income-generating approaches: sponsored programs, ie: a "Lipiosde" about travel sponsored by an airline/travel agency or perhaps a "Lipisode" about beauty tips sponsored by a make-up company, etc., also syndication, subscription cable channel, Video On Demand by way of cable or internet, paid website membership, and advertising (on the website and within our programming). The market, targeted by lipstick TV, would attract numerous advertisers, ie: beauty, fashion, fitness, health, travel, beverages, automobiles, financial services, banks, education, self-improvement, food, retirement services, magazines, other websites. In addition, we can market the LipStick TV logo in a variety of products, as well as the promote each "Lipisode" through their respective logos and themes.
David Drown
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