All contestants:
Enemy Unknown AB
Location: Markvardsgatan 5, Stockholm, 11353, Sweden Sweden
Founded in: 2007
Stage: Beta (public testing)
Number of employees: 6-15
Short URL: vator.co/enemy-unknown-ab
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Enemy Unknown AB

facebook for virtual world avatars
Startup/business
Sweden Sweden Sweden
http://www.avatarsunited.com
About
Video/documents
Company description
Avatars United is like facebook for virtual world avatars Anyone can setup a profile page for each of his/hers virtual world personas for free, in less than 2 mins.
 
Avatars United is for people unable to use traditional social networks for purposes related to their virtual worlds.

Business model

App-store sales: sale of game specific social applications generating transaction fees

Virtual Good sales: leveraging industry best practices 

 Targeted Advertising: to a niche user base

Competitive advantage
 
Avatars United is built on OpenSocial standardized architecture to enable
a diverse eco-system of applications for multiple virtual worlds.
 
It is our belief that user generated social applications for players and guilds of any MMO could help enhancethe gaming experience in the same way as addons already have proven to do. 
 
OpenSocial copycats are more than welcome as they would only help broaden the market.
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