Kathy's pioneering ventures include: Firefly, where she developed the international channel and distribution strategy before it was acquired by Microsoft; the introduction of online loyalty, where Kathy was pivotal in the creation of international strategies for companies including Bertelsmann, Vivendi-Universal, BT and Dentsu; and most recently, co-founded Blinkx, the world's first video search engine. Her evangelism of disruptive technologies has garnered unprecedented levels of media attention including international newspapers (WSJ, NYT, Guardian, The Times, Die Welt, Reuters, etc.), international TV and radio (BBC, CNN, CNBC, etc.), and business and lifestyle magazines (Fast Company, Red Herring, Real Business, PC Magazine, etc.).
Kathy is also actively involved with nation branding initiatives; including Japan's first inbound tourism campaign, "Yokoso Japan," with Prime Minister Koizumi's administration, "Invest Japan", Japan's first inbound FDI advertising and PR campaign, and "Germany in Japan 2005/2006" with the German government's Foreign Affairs Office.