eGolfScore Wireless Golf Scoring

Incorporated in May 2000. Leveraging the power of digital advertising/ media, real-time wireless communications and the growing interest in golf.

Launch Focus: Golf Events  – Real time wireless scoring system for corporate, celebrity and charity golf events, including advertising “inventory” for EVENT sponsors/advertisers.

Long-Term Focus: Digital Media Platform – Utilize wireless scoring at corporate, celebrity and charity golf events to create broader foundation for media delivery system, securing more “inventory” to offer advertising opportunities to THIRD-PARTY sponsors/advertisers.  

Establish distribution through golf courses, causes & corporations. Achieved initial success by providing wireless scoring services to over 1,200 events since inception.

Event Services – 80% of revenue via wireless scoring services at events.

Media Services – 20% of revenue via advertising/sponsorship model connected to events (will grow significantly).

MISSION: Targeted, Interactive, Highly Personalized Media System

We provide a targeted, highly differentiated media delivery system, leveraging a multi-faceted real-time wireless golf scoring system to enable local, regional and national advertisers to cost effectively reach millions of consumers and business professionals.
 

Joe Kaplan, 47, is Co-Founder and Chief Executive Officer of eGolfScore, the #1 wireless golf scoring company in the U.S. He is a thought leader in marketing wireless products and services, participating as a panelist at key wireless & business conferences. Joe is also an Online Faculty member for the University of Phoenix Online, a pioneer in online education, teaching courses in Strategic Marketing, Strategy Formulation, and e-Business.

He was recently SVP & Chief Marketing Officer of a major operating group of CIT, the largest publicly traded commercial finance company in the world. Joe had joined Newcourt Financial (which was acquired by CIT in November of 1999) as Vice President of Marketing in 1998. Prior to Newcourt Financial, Joe was founder and President of TSB Strategic Management Group. Joe has held a variety of marketing and finance positions during his professional career. Joe's diverse background includes a Product Manager position with Western Union, a $400m financial services company. Joe's responsibilities included working closely with sales managers and field sales personnel to design national sales promotions and marketing partnerships. During this time, he created an innovative marketing and promotional program for one of the most successful documentaries ever, Hoop Dreams.

From 1988 to 1994, Joe worked at RJR Nabisco, Inc. where he was a Marketing Executive, involved with several major brands including Milk-Bone pet snacks and Grey Poupon mustard. His responsibilities included developing sales and promotional programs, as well as preparing extensive marketing plans involving all facets of consumer, advertising and trade promotions. Joe also worked in several financial and planning positions at Nabisco, including Financial Analyst and Corporate Business Planning Manager for the CEO.

Earlier in Joe’s career, he held the position of Assistant to the Chairman of an aggressive $100m financial services holding company. In this position he was responsible for analyzing all new business proposals for insurance, leasing and venture capital subsidiaries.

Joe earned his MBA in Finance from Rutgers University Graduate School of Management in 1989. He also earned a BA in Economics and English from Rutgers College in 1983.

Dan Mohn
Co-Founder and CTO
mohnd@egolfscore.com

Daniel Mohn, 43, is the CTO of eGolfScore. Prior to eGolfScore, Dan was the president of Mohn Software Design, located in Bethlehem, Pennsylvania. Dan earned his BA in Informational Science from Moravian College, while working at a full time day job. Dan started his IS career working at a job shop as an information specialist. Within 2 years, he was the Controller of the 100-person operation.

Dan left this job in 1992 to start his own software consulting firm. Dan has worked for clients including Western Union, Merck, AT&T, Nabisco, Bayer, ClubComputer.com, University of Pittsburgh and Air Products.

Dan earned his BA in Information Systems from Moravian College in Bethlehem, Pennsylvania in 1993.

Dan has worked closely with the leading wireless carriers in North America, developing cutting edge wireless technology applications. eGolfScore's wireless scoring product is the #1 product in the industry.