eDrinkit.com

eDrinkit offers daily deals specific to drink specials for two keys reasons. First, the unique business model, professional relationships, and keen understanding the founders have of the hospitality industry enable eDrinkit to reach key clientele via prominent promotions companies within each metropolis. Second, the huge margins found in liquor allow eDrinkit to offer spectacular drink specials, while ensuring participating merchants a cost free advertising solution. Not only is there no initial investment for merchants, but they also don’t have to worry about taking a financial loss on each deal purchased, as is the case with deals through other sites like Groupon.

Omid Sabet: Co-owner and CEO of eDrinkit.com and co-owner of SFiNX Productions, Omid graduated from UCSD with a bachelor in electrical engineering, where he and his colleagues also founded SFiNX productions. He went on to work for Northrop Grumman as an engineer for 5 years followed by 3 years of technical sales and consulting for Tektronix and Northrop respectively. Omid has always had the thought frame of an entrepreneur and was so excited about the potential of eDrinkit that he quit his six figure salary and other perks to pursue it full-time in Nov. 2010. Omid’s nine years of experience in the industry and his experience & interaction with management of the top nightclubs and bars ( from their grand openings to their current status) provided valuable insight that impacts all eDrinkit decisions. Today, Omid oversees all elements of eDrinkit and SFiNX productions and understands the importance of brand integrity and image.

Alex Roizen: Co-owner and founder of SFiNX Productions and co-owner of eDrinkit, Alex graduated from UCSD in 2003 with a Bachelor’s degree in Marketing and an emphasis in media. Alex owned and operated SFiNX productions from its inception in 2002 until 2006 and learned key lessons in penetrating the nightlife industry that are now utilized as eDrinkit continues its entry into the industry. After college Alex founded a private equity real estate firm, La Jolla Wealth Management, which is based in La Jolla, California. From 2005-2009 Alex managed staff of 12 people to funding over $500 million worth of real estate transactions. In late 2009 Alex created a real estate investment fund called Equity Funding Enterprises, which he uses to raise funds for purchasing REOs and Short Sales in Southern California.

Andy Hersch: One of the key owners and advisors of the company is a man with 20-year experience in upscale nightlife entertainment management, who currently owns and manages one of the biggest management companies in San Diego. He brings 8 years of experience from Las Vegas nightlife as senior director of nightlife at one of the biggest casinos, where he oversaw the hotel’s Nightlife Division Including their 5 venues. Prior to this he was the general manager at the Bellagio Hotel and Casino’s Light nightclub and director of Music Hall operations at the House of Blues on The Strip, in the Mandalay Bay Resort and Casino. Before relocating to Las Vegas, he operated several of the country’s most famed nightclubs and celebrity haunts in The Hamptons, Boston, Arizona and New York City.  His forte lies in marketing, talent buying, business development, fiscal planning and daily operations of food and beverage locations. 

Chris & Pat English: Represent many years of expertise in the areas of event production, advertising, marketing, consulting and promoting. The two business partners and owners of DJhere Productions located in downtown San Diego have reinvented the traditional promoter stereotype and established an award-winning company. Together along with their production team, they have create the most innovative and stylish events at premier venues in the San Diego Metropolitan area. During the extent of their ownership with DJhere Productions, they have secured a partnership with the largest nightlife marketing and management group in Las Vegas (Angel Management Group/Angel Music Group), who controls and operates over 21 venues. Through their dedicated efforts, they continue to build client relationships and expand their opportunities by presenting various high-quality events in the entertainment and nightlife industry.

One key element to eDrinkit’s business model revolves around the ability to secure drink deals with popular or exclusive establishments that no other group-buy website can get. Given the experience of the founders within the nightlife market and their understanding of clientele most posh venues expect, enables eDrinkit to gain the confidence of such venues that ‘who we market’ and ‘how we market’ will be within their desired demographic. By collaborating to create an offer that not only provides increased traffic, but creates instant revenue for businesses, eDrinkit can offer a 40-60% cut to participating venues and still realize a profit. The likelihood of customers purchasing more drinks (other than those promoted) is quite high, coupled with the high profit margin of mixed drinks/liquor translates into considerable revenue for participating businesses.

eDrinkit works closely with local promoters in each market through strong relationships and  a vast network built within the industry across the nation, which provides an advantage none of our competitors can replicate. These relationships within the industry allow us to specifically target our offers to a particular demographic based on age, gender, style, location, etc. each business desires.