Ecologic Brands Inc.

Ecologic Brands is an innovative sustainable packaging company that has developed a superior packaging alternative to replace rigid plastic bottles in the laundry, juice, dairy and home cleaning categories.  

Ecologic's packaging solution will change the packaging industry by:

• improving materials used in packaging by minimizing plastic and leveraging post-consumer materials taken from the recycling stream
• creating a more efficient manufacturing infrastructure
• delivering substantial lift to brands who adopt

Julie Corbett (CEO) founded Ecologic in 2008 and has been immersed in building Ecologic's business as an innovator in the packaging industry.  Prior to Ecologic, Julie was a partner at Jurika & Voyles, a $7.2 Bn institutional investment management firm.  She has over 16 years of marketing and investment experience at Royal Bank of Canada and RBC Dominion Securities. 

Cris Genovese (Chief Marketing Officer) has 15 years of brand management, marketing strategy and new product development in consumer packaged goods.  She has built and managed brands for Method Products, PowerBar, Nestle USA, and Gallo Wines.  

Lawrence Howell (Strategic Advisor) has over 40 years of financial advisory experience having worked at Goldman Sachs (23 years Investment Banking) and Morgan Stanley.  Larry is Founder and Managing Partner of Howell Capital, a financial advisory firm based in San Francisco. 

Glenn May (Packaging & Innovation) is a consultant for Ecologic with 19 years of experience in new product development and package engineering.  His background includes Sr. Director, Head of US New Product Development at Constellation Brands, Sr. Director at Method Products, Packaging Group Leader, Clorox, Mgr. of Packaging, Nestle.  

DW Product Development (Industrial Engineers & Design Team) plays a key role in the design and manufacturing development for Ecologic's packaging.  DW is a world-class design firm in Canada with clients that include Black & Decker, Motorola, Frigidaire & Brookstone.  

Brooke Berg (Business & Financial Management) is responsible for business and financial matters.  She has over 16 years of experience as a corporate banker with Bank of America and NationsBank.

Ecologic's business model consists of owning the "Packaging Components" Intellectual Property" and "Brand."  Ecologic is building a brand around being the leader in sustainable packaging.  

Ecologic will generate revenue from:

 - Recurring revenue fromt the sale of bottles

 - Bottle design and set-up fees

 - One-time fee for sale of proprietary filling & integration equipment

 - Royalties form large self-manufacturing customers.

Ecologic's packaging will be a key diferentiator among brands.  The bottle triggers a powerful emotional response with consumers which makes the consumer feel good and that they are making a difference without compromising functionality.

The key benefits of the package:  

• the exterior shell is made from 100% "Post Consumer" recycled cardboard and is 100%recyclable/biodegradable/compostable
• the interior pouch which will use up to 75% less plastic than plastic jugs
• proprietary, re-closeable "Smart Fitment" integrates with shell and offers consumers the functionality they expect

Our competitive advantage is that we offer brands a triple bottom line:

• the bottle will be cost effective especially when it comes to adopting new bio-plastics
• is significantly more efficient than shipping empty blow-molded bottles
• has a better end of life story

The ecologic bottle will maintain its competitive advantage by being the first mover in its category to build economies of scale and learning, and by building a brand that signifies quality and sustainability to both brands and consumers.