Company description
There are an estimated 44 million caregivers in the U.S. who spend 20 hours per week and over $206 billion per year managing long term care. Most caregivers are thrust unexpectedly into a caregiving role and do not know how or where to find help. eCare Diary is a leading online community dedicated to helping family caregivers manage the diverse aspects of long term care.
eCareDiary.com is a trusted, centralized resource that provides the targeted content, common network, and unique online tools and services that caregiversneed to help their loved ones age with dignity. We have have been featured in AARP's "11 Technologies You'll Want Now!" plus the NY Times, MarketWatch.com, and InformationWeek. Recently, eCare Diary won the 2010 New Product & Technology Silver Award organized by the Mature Market Resource Center (sponsored by the American Association of Homes & Services for the Aging-AAHSA, Center for Aging Services & Technology-CAST, and George Mason University) and the 2010 Caregiver Friendly award by Today's Caregiver national magazine.
eCare Diary offers a variety of goods and services:
- Care Diary: An online calendar intended to help you coordinate and organize appointments, medications, and all your care scheduling needs.
- Videos: Caregivers and eldercare experts share experiences, advice and support.
- Care Facilities Search Engine: Find information on nursing homes, assisted living facilities, home health aides and other support services.
- Shopping Portal: eCareDiary partners with Amazon to offer collection of helpful living and treatment items to simplify day-to-day care needs.
- Online Community: Get advice, ask questions or share stories daily.
- Condition Information: Understand the conditions, available treatments and outcomes.
- Additional tools and information such as:
- Cost Calculator
- Legal Documents
- Newsletters
Team
John Mills, Chief Executive Officer (CEO)
Has 25 years of experience in healthcare and entrepreneurial ventures, including executive management, health care and regulatory policy, IT, brand and insurance product development
Held positions on Capitol Hill, EmblemHealth and myHealthBank, a health care software and technology start up.
Susan Baida, Chief Marketing Officer (CMO)
Has 20 years of experience in business strategy and brand, consumer, and online marketing
Former Vice President, Brand Marketing at Starwood Hotels, marketing positions with Estee Lauder Companies, Avon Products and Del Laboratories
Larry Leister, Chief Technology Officer (CTO)
Has 20 years of experience in IT development and management
Held positions with Net2Phone and Schonbraun McCann Group (FTI Consulting)
Michael J. Ciolli, Chief Financial Officer (CFO)
15 years of experience in equity research, investment banking, and new ventures
Positions with Piton Advisors, LLC, The Chesapeake Group (CGI), and Donaldson, Lufkin, Jenrette (DLJ)
Business model
eCareDiary's business model targets B2B and B2C revenue, including:
-Advertising (banner, email, sponsor, search)
-Licensing (co-branded, white label, consumer)
-Ecommerce (affiliate marketing, merchandising, brokerage)
eCareDiary launched Advertising (banner), Licensing (co-branded), and Ecommerce (affiliate marketing, merchandising) in the second half of 2011.
eCareDiary anticipates developing/launching the remainder in 2012.
Competitive advantage
eCareDiary's competitive advantages include:
- Recognized brand (160,000+ uniques/yr; featured in AARP, WSJ, NYT)
- Proprietary content and cloud-based tools (radio show, Care Diary™)
- Seasoned management (100+ years in healthcare, IT, new ventures)
- Diversified business model (Advertising, Licensing, Ecommerce)
- Strategic partnerships (Amazon, Google, GoodHealth, Value Click)
John Mills
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