Earbits (www.earbits.com) is a marketing platform for music related products and live events built around interactive radio experiences. Labels, artists and live music promoters bid for airtime starting at $0.01 per stream, with geo- and demographic targeting on Earbits.com, its mobile apps, and affiliate stations like Nashville.com and SFGate.com Radio. This model eliminates the need for commercials or listener subscription fees and provides the music industry with a powerful performance based marketing platform driven by its #1 discovery tool - radio.
We soft launched in September and have had over 70,000 visits to our website. We have royalty free agreements with 95 record labels and 1,300 artists, including Wu Tang Clan, Weezer, and numerous Grammy winning and platinum artists. We are funded by Y Combinator, Ron Conway's Start Fund and former Lala CEO Geoff Ralston. We have affiliate stations on 15 sites like Nashville.com and SFGate.com. We have mobile apps for iPhone and Android. We power radio programming for world famous Viper Room.
Bands, labels, venues, festivals and music merchandisers bid for radio airtime starting at $0.01 per stream. They can target by region and demographic. It is like Google Adwords for the music industry.
Our competitive advantage over radio sites like Pandora are that our direct licenses allow us to provide a more flexible experience for our listeners, as well as cross-broadcast with partners like SFGate.com. Our model eliminates the need for commercials, and yet provides better targeted marketing for our clients, since a live event for a band is a better sponsor for that band than a fast food or car advertisement.