Company description
Dympol’s transactional advertising platform introduces the accountability of performance advertising to branded entertainment and cause marketing. We deliver measurable engagement by linking advertisers directly to sports and entertainment fans. How do we achieve double-digit conversion rates? We don’t interrupt; we empower. Brands get noticed in a positive way that earns genuine appreciation.
We convert passionate fans into loyal customers with exclusive and relevant deals and other benefits. For instance, our Charitable Checkout app connects brands to our network of influential people and organizations, and their followers. When fans give to celebrity-endorsed causes, they get brand-sponsored discounts and are publicly thanked by their heroes on social networks. The app can live in e-commerce checkouts, on social networks, or as a mobile app that enables event-based activation (with instant rewards like VIP access). Proprietary matching technology assures that brands are attached to appropriate Influencer channels in terms of both relevancy and business rule compliance.
Team
- Jay B. Ziskrout, Founder & CEO: As a musician, Jay co-founded the successful band, Bad Religion. He mastered aviation, earning his Commercial Pilot’s license and instrument rating. Professionally, he served as VP Promotion for Arista/BMG responsible for numerous #1 hits, launched Epitaph Europe in The Netherlands as Managing Director selling millions in a new market, founded LatinoVision.com, and served as COO of The CMJ Network. He studied music, media, IT, and holds a B.S. in B.A. (Summa Cum Laude).
- Tammo Mueller, Technical Co-Founder: An entrepreneurial software engineer with extensive experience managing the development lifecycle of large-scale information systems, most recently as CTO of IKaru USA. He co-founded IKEWIKI and established its software development HQ in India. At Siemens Healthcare, Tammo managed collaborations in personalized medicine with leading healthcare providers in the US and abroad. Completion of M.S. in Computer Science from University of Muenster expected in 2012.
- Arjun Nair, Sr. Director, Operations. Arjun is an experienced technology professional having worked in operations and engineering at Amazon, Siemens and Intel. He holds an MBA from MIT Sloan and an MS from Duke University. He received the prestigious Legatum Fellowship for Development & Entrepreneurship and worked on bringing to market startup ideas in the US, Chile and India.
- Evan Numeroff, Sr. Director, UX Design:Evan is a conversion design expert who has spent the majority of his career in the performance marketing field. Having served as Creative Director for both Silvercarot and Mediatrust, he possesses in-depth knowledge of creating digital design concepts and executing them. He has consulted for SAP, Neo@Ogilvy and The National CMT Resource Center as their user interface specialist.
- Travis Storch, Sr. Director, Biz Dev.Travis’s experience includes Business Development, Artist Relations, Marketing & Promotions, and Licensing in the online, mobile and gaming space. Prior to Dympol, Travis directed Artist & Label Relations at iLike, and Live365, and also worked with ZooZ Mobile, OMGpop.com, and Overlay.tv. He holds a B.S. Interdisciplinary Studies (Business Marketing and Music).
Business model
Dympol operates at the nexus of Branded Entertainment, Cause, Social and Performance Marketing; globally valued at over $65 billion. Dympol’s immediate U.S. target market of $1.17 billion is based on ~787 million sports, entertainment and leisure-related e-commerce transactions conducive to Charitable Checkout integrations.
Dympol generates CPC, CPA, and CPL fees around coupon activations and redemptions, and email acquisitions. We also charge campaign set-up and priority placement fees. With applications targeting web and mobile e-commerce platforms, Dympol is projected to process 28M transactions and generate $64M in 2015.
Competitive advantage
Dympol’s competitive advantages include i) Engagement and goodwill, ii) Analytics and metrics, iii) Non-interruptive experience for consumers, iv) Performance-based fee structure, v) High-value consumers, vi) Celebrity network effect, and vii) Technology and processes embodied in pending patent for “Sponsorship Of Individual, Direct-To-Consumer Transactions.”