dunnitt

Dunnitt is a Web 2.0 service that is like Twitter for Activities. It allows you to create, share, and manage your own activities or tasks along with family, friends, or colleagues at work. You can avoid playing email and phone tag when trying to coordinate activities with more than two people. You can efficiently and effectively manage these activities on a Web 2.0 service using any browser on a personal computer or a smartphone, anytime, anywhere.

Task managers on personal computers and smartphones are all isolated islands with no collaboration between family members, friends, or colleagues at work. There is no single free mechanism for all of them to coordinate activities like say, organizing a camping trip, a potluck party or even setting up a date and time for drinks at the local pub among friends.

The solution is a Web 2.0 service that helps you coordinate all these activities by accessing it from any browser on a personal computer, or through a smartphone app. You should be able to create a do (a task or an activity) and assign it to yourself or to a family member, coworkers or friends. When that activity is completed you could know about it in real-time without resorting to email or the phone. You should be able to send it to a dolist of people and have each update the status of their part of the activity. You should be able to remind them gently or be reminded yourself before something is due.

Ajira bootstrapped its operations in November 2009. A team of four engineers in India have built a pre-beta version of www.dunnitt.com . We did a limited launch (Pre-Beta) on February 5th, 2010 to collect feedback and refine our website. Our next milestone is a beta launch in May 2010 with iPhone, Android and BlackBerry clients.

Nari Kannan - CEO, President and Co-Founder. Nari has over two decades of experience in successfully building and leading companies in a variety of roles as a Founder, President & CEO, Chief Technology Officer or Vice President of Engineering. Most recently, he bootstrapped Ajira Technologies, a company that designed and developed Analytics Software for Business Process Outsourcing (BPO) companies. Nari started out as a Senior Software Engineer at Digital Equipment Corp. He has since served variously as VP of Engineering or CTO of five Silicon Valley startup companies (three of them venture-funded, two bootstrapped) dealing with a variety of problems in IT consulting, automotive claims processing, human resources and logistics applications. Nari has an MS in Computer Science from the University of Massachusetts at Amherst, an MBA and BS in Physics from the University of Madras, India.

Balaji D Loganathan - Co-Founder, Director of Engineering, MD, India. Balaji has 10+ years of experience in software development, is a CEO and Co-founder of Spritle Software, a software development company in Chennai, India. Balaji is an Agile Guru specializing in Agile Offshore, a Certified Scrum Master. Balaji has a Master's degree in IT from the RMIT, Australia and a Bachelors Degree in Engineering from the Annamalai University, India.

The market for dunnitt consists of consumer use initially, and then extended for use in the enterprise. There is an installed base of 1.2 billion PCs in the world, projected to grow to 2 billion by 2014. The global installed base of smartphones estimated to be 102 million at the end of 2007, is projected to grow to 449 million by 2011. Smartphones are growing at 37% CAGR as opposed to 3% for mobile phones. Dunnitt could be accessed from any browser on a personal computer, or any smartphone. In addition, it can be used from Apple iPodTouches, or iPads, at work, or at home, if Wi-Fi connectivity is available.

Dunnitt will explore a number of different avenues for its revenue model. Dunnitt will explore targeted ads initially on the browser interface, and also on smartphones (iPhone, Android and BlackBerry). Targeting will be done through the combined use of user demographics, location and context (extracted from activity descriptions). Revenues through partnerships and a premium membership option will also be explored. A paid premium membership will make sense with additional features such as the ability to attach documents or files, as well as an API that allows project management systems, and workflow systems to automatically send their activities to dunnitt and receive back statuses.

Dunnitt's primary competition comes from email and the phone. But they are not suitable for coordinating certain kinds of activities since they lead to playing email or phone tag, especially if the number of people exceeds two. Native task managers like Outlook Task Manager, Remember The Milk, TadaList, hiTask, TaskWise are also competition for Dunnitt. However, many of them require others to use the same platform and that may require a paid client license or a paid subscription. That's why coordination with others does not work with these options. Dunnitt is free to the consumer and plans to make money through other avenues.