24,000 registered devices and still growing strong on the back of just under 100 WiFi locations. Major revamp of the behavioral analytics and the URL targeting of ads is planned. Ford ads on a Toyota web site - it's coming soon!
on February 03
We are now seeing the changing viewing/browsing/searching habits of the new demographics of visitors to Lake Havasu. The summer visitors have left, the winter visitors are here and the number of hits on Porn sites has dropped considerably!! Draw your own conclusions :)
on November 29
Spring Break brings all the students looking for Free WiFi as we top 16,000 registered users. The behavioral analytics clearly shows the difference in viewing and searching habits of Students v Snowbirds - COMPLETELY different market LOL. Vote for us please in the LA Vator Splash
on March 22
dSpot® is an amazing ad supported Free WiFi Hotspot network that can deliver your ads across your competitors web sites in a completely legal and acceptable way. Built around our own Hotspot network, we achieve phenomenal ROI for our advertisiers as we combine behavioral analytics, http sniffing and URL targeting to deliver ads when clients are focused on searching for your competitors information. We are even more focused than Google AdWords on getting your message in front of people who are ready to receive it..
Our network of Free WiFi Hotspots are currently deployed into 'test' cities by our partners - independent Yellow Page publishers and franchisees who already have sales staff on the streets and access to local business advertisers and customers get free WiFi Internet access in exchange for seeing ads.
Businesses who offer dSpot and provide the backhaul connection get free advertising on the network, our partner gets exclusivity, competitive advantage and a revenue share and dSpot achieves rapid national deployment so that our ad inventory share increases in saleability and value.
Our highly innovative ad model will turn Web Advertising on its head!
A small eclectic mix of highly experienced Web technologists and entrepreneurs with Internet histories back to 1995 and experts in the general Yellow Page industry and print publishing as well as the Online Yellow Pages.
Monty Venkersammy, Co-founder, ex Vice President of Kelkea, sold to Trendmicro. Interim President of Jyve, a web 2.0 startup where he secured Angel funding. Ex CEO of Webvision, Inc. and Frontierstore. He also launched Indiaplaza.com, the first Indian portal site later acquired by Satyam Infoway (Nasdaq:Sify).
Steve Congrave, Co-Founder with 15 years experience in Internet technologies. An Internet entrepreneur in both Europe and the US. Owns one of the first UK ISPs since 1995. Established ZY.com in Silicon Valley, CA in 1999, VP with ZyModules.com and Managing Director of Zynet Ltd. Steve also runs his own technologies development company out of Las Vegas.
JoAnna Weeks, VP Sales & Marketing, ex director of national accounts with AT&T and 34 years of experience in ad sales and 9 years working with online initiatives relating to the Yellow Pages industry including Yellow Page City and YPEX.
Free WiFi Hotspots delivered into local businesses who benefit from the additional foot traffic, free advertising and exposure. Ad display packages are sold by our partners to other businesses and these local ads are targeted by location and time of day.
75% of the ads shown are for local services and 25% are behaviorally targeted national brand ads and are URL/keyword/behavioral targeted, down to specific web sites where appropriate. Geico could advertise when a user view a State Farm web site, Ford could advertise their latest Hybrid when a Toyota web site it visited.
Local advertising (coupons, discounts, special offers) targeted at a local audience within 2 miles of the business.
National brand advertising targeted at an audience who are currently searching or browsing for similar products.
Hotspots deployed into local businesses where people sit and wait, using low cost hardware. Benefits the business with foot traffic and free advertising.
Our staff have decades of experience in, and contacts into the Independent Yellow Page industry - our primary distribution channel.
Built around custom firmware installed onto WiFi routers from many different suppliers - Linksys, Asus, NetGear, FON etc which creates an intelligent, distributed system - does not need to route all traffic through central servers (which would create a single point of failure)
Advanced behavioral targeting and URL/Domain targeting to increase ad value whilst maintaining complete user anonimity.
Replaces existing 'Free WiFi' services with something that provides increased benefits to the business owner.
We have built a sustainable lifestyle business to-date so we can survive until we can raise the funding necessary funding to take this nationwide.