As a market, sports season tickets comprises 3.2 million direct ownersand $4.4B in annual sales -- nearly 70% of all Big 4 sports ticketssold. Draftix employs a business model that generates dual revenue streams. The first and primary source of revenue is transaction fees,which accrue whenever users exchange payments through the site. The fee is not burdensome, as it is more than overcome by the fact that season tickets are typically 20% less expensive than single gametickets. The second revenue source is marketing services. The site’s governancefunctions generate return visits from users, and because those users are affluent and have a clearlydefined interest, Draftix can command upper-tier advertising and sponsorship rates. Because Draftix incurs no capital costs to acquire the season tickets beingshared, and because governance functions are fully automated, the company is extremely wellpositioned for profitability. 

No other company currently offers a structuredmarketplace for sharing season tickets. One variant of the Draftix concept has emerged: SplitSeasonTickets.com. This startup, though functionally similar to Draftix, employs a SaaS distribution model that restricts it to a single revenue stream dependent upon third-party marketing efforts, and limits its ability to offer value-added services such as inter-team trading. Craigslist, eBay, and StubHub are secondarymarketplace sites oriented toward single-item sales; as such they offer neither a purpose-built marketplace nor the governance tools that directly support season ticket sharing groups.

Alan Taffel- Chairman of the Board and Co-Founder- Alan is the former Chief Marketing Officer of MCI, WorldCom, and UUNET, an Internet Service Provider he helped grow from $14M to over $3B in five years. Alan is an operational Chairman at Draftix, actively involved in the business.

MikeTobin- Chief Executive Officer and Founder- Mike is anentrepreneur who has built and led a successful marketing consultancy for the past 5 years. His long experience includes executive positions withboth emerging and mature technology organizations including UUNET, Cable andWireless, and Eyecast.

BrianKatz- Vice President of Operations and Co-Founder-Brian brings to Draftix over 15 years of Software Engineering and InformationTechnology experience. He has an extensive background in ecommerce systems andsystems management, and has held management positions with Deloitte Touche,Teligent, and the Bureau of National Affairs.

MarcSimoncelli- Vice President of Engineering and Co-Founder-Marc is responsible for Draftix product development. He has over 15 years ofexperience in the development of web-based applications, database systems, andcomplex software. Marc has held senior development positions with Cable andWireless and AOL.

Draftix has a Patent Pending for its groundbreaking online ticket draft algorithm. Yet like all Internet-based enterprises—especially thosewhose services leverage demand aggregation—Draftix’s success will depend more on superior marketing than protectible technology. This was true of StubHub, FaceBook,eBay, and Craigslist, who succeeded not because of IP but dueto their ability to build awareness in the public mind. Draftix is wellpositioned to do the same. As noted, the company’s management team has extensivemarketing experience. Draftix also enjoys pro bono access to the expertise andservices of its strategic partners, including JWT, the largest advertising agency in the U.S. and whose CEO of Communications, Entertainment and Technology sits on the Draftix Board. Further, the Draftix application,with its group orientation and intrinsic invitation capability, maximizes viralmarketing potential. The combination of marketing expertise, available resources, and the application's viral potential are the core of Draftix's plan to rapidly build a dominant market share.