Location: 1 Daniel Burnham Ct Apt 308, San Francisco, California 94109, United States

Founded in: 2010
Stage: Revenue generating
Number of employees: 6-15
Funding history:

- Date: 01/2011, Seed: $150 k (post valuation: $4000000).
Investors: 2 small investors and 1 company (1Ring.com)

- Date: 01/2010, Seed: $150 k (post valuation: $500000).
Investors: the 2 founders and 2 partners

Short URL: vator.co/doochoo

Admins (1)

Paolo Privitera
CEO and Founder, Doochoo Inc

Followers (84)

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Awards and mentions

first clients awards

Doochoo selected among the best startups at Paypal X Innovate competition

Interview on David Weekly

Doochoo on La Repubblica, May 2011

Doochoo on Business People magazine, Nov 2011

Pick1 on Il Sole 24 Ore, Feb 2011

Pick1 on Jack Magazine, Oct 2011

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Doochoo

Pick1 is an innovative social media platform for opinions, that boosts consumer engagement with brands and executes profiled market research.
Startup/business
California, United States United States

http://www.pick1.com

"Pick1 is an innovative social media platform for opinions, that boosts consumer engagement with brands and executes profiled market research."

Pick1 is conversational advertising as market research tool, and vice versa: the perfect merge to engage your current (or prospect) target consumers.

Recommend

Social media Media Advertising Business to Business (B2B) Marketing

Activities

About

Video/documents

News

85 Followers see details »

Doochoo received a vote in the competition: Vator Splash SF (February 2013)

Doochoo joined the competition: Vator Splash SF (February 2013)

Doochoo was featured in a VatorNews article: "Today's Entrepreneur: Paolo Privitera"

No. 1 mistake: Thinking the world thinks like me – Read more

Doochoo received a vote in the competition: Venture Shift NY Startup Search

Load more company activity

Company description

"Market Research on Steroids: an innovative real-time geolocalized platform to collect, aggregate and share unique online opinions while increasing consumer engagement with brands."

Pick1 is conversational advertising as market research tool, and vice versa: the perfect merge to engage your current (or prospect) target consumers.

Pick1 is a catalyst for the users and a measurable channel for the brands who wish to:

know their customers' opinions while maintaining high engagement levels,
increase audience through the virality characteristic of the social media,
collect reliable results from a target of users potentially unlimited in size/reach
while at the same time securing the real uniquenes of the vote itself

see more:

http://www.slideshare.net/digitix/pick1-by-doochoo-presentation-english-v13

and

www.pick1.com

Team

14 people, in 2 countries (USA and Italy)

2 main co-founders, 3 early operative partners
3 dev team
1 COO
1 graphic designer
1 UX guru
2 B2B sales
1 community manager

Business model

B2B whitelabel: setup cost + Cost Per Vote (plans with monthly caps with recurring fees)

B2B2C self provisioning: Cost Per Vote (plans with monthly caps with recurring fees), today defined also as CPE (Cost Per Engagement)

Advertisement platform: publishing cost based on votes (Google Adsense model)

Competitive advantage

as opinion platform: User Validation, Vote Uniqueness, System Scalability, Opinion Tagging, Outcome Speed, Structure Flexibility, Conversational Value, Viral Effect, User Reward

as a overal tool and product: unique bundle of user engagement tool together with an advanded market research platform

Investors

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public playlist

Pick1 on Il Sole 24 Ore
Posted: November 09, 2011
(313 views)

Pick1 presentation - English - version 1.3
Posted: November 09, 2011
(336 views)

Doochoo was featured in a VatorNews article: "Today's Entrepreneur: Paolo Privitera"

No. 1 mistake: Thinking the world thinks like me – Read more