Doochoo
Location: 1 Daniel Burnham Ct Apt 308, San Francisco, California, United States, 94109, United States
Founded in: 2010
Stage: Revenue generating
Number of employees: 6-15
Funding history:
- Date: 01/2011, Seed: $150 k (post valuation: $4000000).
Investors: 2 small investors and 1 company (1Ring.com)
- Date: 01/2010, Seed: $150 k (post valuation: $500000).
Investors: the 2 founders and 2 partners
Short URL: vator.co/doochoo
Followers (92)

Doochoo

Pick1 is an innovative social media platform for opinions, that boosts consumer engagement with brands and executes profiled market research.
Startup/business
California, United States United States
http://www.pick1.com

"Pick1 is an innovative social media platform for opinions, that boosts consumer engagement with brands and executes profiled market research."

Pick1 is conversational advertising as market research tool, and vice versa: the perfect merge to engage your current (or prospect) target consumers.

3
About
Activities
Video/documents
News
Company description

"Market Research on Steroids: an innovative real-time geolocalized platform to collect, aggregate and share unique online opinions while increasing consumer engagement with brands."

 Pick1 is conversational advertising as market research tool, and vice versa: the perfect merge to engage your current (or prospect) target consumers.

Pick1 is a catalyst for the users and a measurable channel for the brands who wish to:

  • know their customers' opinions while maintaining high engagement levels,

  • increase audience through the virality characteristic of the social media,

  • collect reliable results from a target of users potentially unlimited in size/reach

  • while at the same time securing the real uniquenes of the vote itself 

see more: 

http://www.slideshare.net/digitix/pick1-by-doochoo-presentation-english-v13

and

www.pick1.com

 

 


Team
  • Paolo Privitera
    Paolo Privitera | Team member
    "Ahead of Number One" Paolo is a young technology entrepreneur and visionary, specializing in structuring progressive business models that capture the moment and stay on top of the future   .* a Polyhedric Lateral Thinker Human Network Router...
Business model

B2B whitelabel: setup cost + Cost Per Vote (plans with monthly caps with recurring fees)

B2B2C self provisioning: Cost Per Vote (plans with monthly caps with recurring fees), today defined also as CPE (Cost Per Engagement)

Advertisement platform: publishing cost based on votes (Google Adsense model)

Competitive advantage

as opinion platform: User Validation, Vote Uniqueness, System Scalability, Opinion Tagging, Outcome Speed, Structure Flexibility, Conversational Value, Viral Effect, User Reward

as a overal tool and product: unique bundle of user engagement tool together with an advanded market research platform