Company description
"Market Research on Steroids: an innovative real-time geolocalized platform to collect, aggregate and share unique online opinions while increasing consumer engagement with brands."
Pick1 is conversational advertising as market research tool, and vice versa: the perfect merge to engage your current (or prospect) target consumers.
Pick1 is a catalyst for the users and a measurable channel for the brands who wish to:
-
know their customers' opinions while maintaining high engagement levels,
-
increase audience through the virality characteristic of the social media,
-
collect reliable results from a target of users potentially unlimited in size/reach
-
while at the same time securing the real uniquenes of the vote itself
see more:
http://www.slideshare.net/digitix/pick1-by-doochoo-presentation-english-v13
and
www.pick1.com
Team
14 people, in 2 countries (USA and Italy)
2 main co-founders, 3 early operative partners
3 dev team
1 COO
1 graphic designer
1 UX guru
2 B2B sales
1 community manager
Business model
B2B whitelabel: setup cost + Cost Per Vote (plans with monthly caps with recurring fees)
B2B2C self provisioning: Cost Per Vote (plans with monthly caps with recurring fees), today defined also as CPE (Cost Per Engagement)
Advertisement platform: publishing cost based on votes (Google Adsense model)
Competitive advantage
as opinion platform: User Validation, Vote Uniqueness, System Scalability, Opinion Tagging, Outcome Speed, Structure Flexibility, Conversational Value, Viral Effect, User Reward
as a overal tool and product: unique bundle of user engagement tool together with an advanded market research platform
Investors