DINKlife is the only lifestyle brand and resource for the second fastest growing life-stage demographic in the US: couples without kids - DINKs (Dual Income No Kids). DINKlife validates their unique lifestyle and helps them make the most of this time in their life.
- Growing market currently 30MM+ US, 130MM+ globally self-titled DINKs (Dual Income No Kids)
- 60% of US people will be part of a couple without kids in their life
- DINKlife built a business model around what DINKs need: ways to meet others like them, local deals and events, and lifestyle specific info/entertainment.
- Led by DINKs: 2 bootstrapping founders: combined 23 yrs. experience selling big brands & building business strategies (founder voted Top 10 Digital Marketer in 2011)
- Launched DINKlife.com BETA site May 2011
- Generating advertising revenue now with 120k+ visits, 2k+ members, & thousands of posts. Sales and subscription channels coming soon with new products.
- Tested and proven go-to-market strategy in place
Check out our video (released May '11) to get a feel for our brand...
| Team member
Cory is the visionary behind DINKlife, with a formal education in Entrepreneurship followed by 12 years of business consulting, marketing and business strategy roles.
| Team member
Apropos to the DINKlife mantra, Sam was born to make the most of life. Whether hunting with blowguns alongside the native Huaorani in the Amazon rainforest, driving mobile messaging strategy for MetroPCS, spelunking in the Appalachian mountains, i...