Company description
DINKlife is the only lifestyle brand and resource for the second fastest growing life-stage demographic in the US: couples without kids - DINKs (Dual Income No Kids). DINKlife validates their unique lifestyle and helps them make the most of this time in their life.
- Growing market currently 30MM+ US, 130MM+ globally self-titled DINKs (Dual Income No Kids)
- 60% of US people will be part of a couple without kids in their life
- DINKlife built a business model around what DINKs need: ways to meet others like them, local deals and events, and lifestyle specific info/entertainment.
- Led by DINKs: 2 bootstrapping founders: combined 23 yrs. experience selling big brands & building business strategies (founder voted Top 10 Digital Marketer in 2011)
- Launched DINKlife.com BETA site May 2011
- Generating advertising revenue now with 120k+ visits, 2k+ members, & thousands of posts. Sales and subscription channels coming soon with new products.
- Tested and proven go-to-market strategy in place
Check out our video (released May '11) to get a feel for our brand...
http://www.dinklife.com/topic/trends-news/dinklife-public-service-announcement-video
Investors