Company description
DDPush.com is the newest entrant into the online private sales market, founded and operated by fashion entrepreneur Chrissy Albice. The “Designer Discount Push” concept was launched in the Los Angeles area in 2006 to host physical sample sales from established and emerging designers at live sample sale events and at its Melrose location. Recognizing tremendous opportunities to access a national market through online sales, DD Push launched DDPush.com and has evolved to a membership-based fashion community, conducting private sales via a massive online environment.
DDPush.com acquires end-of-season inventories direct from notable designers and designer boutiques for resale to fashion consumers through online, 48 hour, private sale events with prices ranging anywhere from 40-90% off retail. During each private sale, the DDPush.com members are notified via email that they have 48 hours to grab exclusive designer goods at deeply discounted prices. Currently, DDPush.com specializes in designer apparel and accessories for women, household items and will progressively expand into men’s and
children’s lines.
Business model
DDPush.com has adopted a proven business model to use for marketing and long term growth strategies. A viral marketing strategy is in place to support the growth of the membership base. Each member receives 10 "DD Dollars" for every friend they invite who makes a purchase. With the support of investments, over the course of the next two years of operations, DDPush.com will grow its membership base to over 1 million members. Revenues will grow as the membership grows to over $21.5
million in year three. Net profits will be realized of approximately
$4.75 million and deliver considerable return on investment while supporting internal operations.
Chrissy Albice
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