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dailypage
Location: San Francisco, California, United States, United States
Founded in: 2011
Stage: Alpha (prototype)
Number of employees: 1-5
Short URL: vator.co/dailypage
Followers (3)

dailypage

Startup/business
California, United States United States
http://twitter.com/#!/dailypageco

dailypage is a social training application that engages young people in a transformative reading experience.

About
Activities
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Company description

dailypage is an online application to meet the needs of both students and teachers when it comes to independent reading. It uses the best practices of social training applications for sports (running, biking, swimming) and applies them to reading in order to improve student achievement and motivation, provide more insight into the “training” process, and make it easier for a teacher or a parent to provide individualized, targeted “coaching” to a reader. dailypage transforms struggling readers into engaged and successful readers.


Team
  • Melissa Jones
    Melissa Jones | Team member
    Melissa Jones is an educator and information specialist with over ten years of service in high-needs schools and communities. An expert in literacy and reading instruction, Melissa began her career as a 2000 Teach for America Corps ...
  • Samir Mehta
    Samir Mehta | Team member
Business model

Market Opportunity & Size

 We believe dailypage meets a need in the market by specifically targeting young people in grades 6-12 who need to improve their reading, as well as “coaches” – teachers and parents –  who need a simpler and more effective way to track their students’ reading progress. There are approximately 25 million students in grades 6-12 in the United States.[1]

Millions of these students lack the reading skills they need to succeed in college, compete in the workforce, or even understand their daily newspaper. In total, more than six million America’s middle and high school students are struggling readers in that they read far below their grade level. [2] Furthermore, the long-term trend in reading achievement levels is not promising. Between 1971 and 2004, the reading levels of America’s seventeen year-olds showed no improvement at all. [3] As such, we believe improving student reading achievement represents a vast opportunity among both struggling and non-struggling readers.

Our analysis estimates that schools, teachers, and parents spend a combined $4 billion per year on books, programs, software, and services related to improving literacy.

Business Model

dailypage plans to operate as a freemium service. The core dailypage application will be made available to students for free.

dailypage plans to generate revenue from commissions earned via the sale of recommended books and e-books and a set of premium services targeted at the following customers:

  • Schools: dailypage seeks to offer a wrap-around literacy intervention service to schools that includes class sets of reduced-cost e-readers, access to the premium version of the dailypage application for data analytics, and professional development for educators.
  • Parents: dailypage will offer a premium service to parents to track and analyze their child's reading progress.
  • Publishers and other businesses: dailypage will forge partnerships with publishers who wish to access the large and lucrative K12 reading market. Publishers and other businesses will have the opportunity to market newly released books and sponsor contests and rewards for readers.

dailypage plans to be a socially responsible enterprise. dailypage will reinvest its profits to provide reduced-cost in-school programs that serve the most disadvantaged communities in the nation. dailypage will transform the traditional reading experience and truly move the needle on the achievement gap. 

Competitive advantage

There are applications that exist in the marketplace today which enable individuals to communicate with their social networks about books. However, these applications fulfill a different set of user needs and appeal to fundamentally different types of users than what dailypage is focused on. Applications such as GoodReads, WeRead, and Visual Bookshelf help users catalog and share their reading history to aid in better book discovery and recommendations.

Similar to dailypage, other classroom-based applications such as Accelerated Reader focus on meeting the literacy needs of students and teachers. While these applications allow students and teachers to track their reading, we believe that dailypage’s social training and data-driven model to drive student motivation and teacher efficacy towards increased reading engagement is a unique differentiator.

GoalPost Labs, a recently shuttered start-up, began with an idea similar to dailypage. Its founder identified several roadblocks to implementation in a school-setting, which we believe we have addressed in our product by:

  • Focusing on developing our product as a built-in app for e-reader and mobile devices as opposed to building a web-only application
  • Offering schools a wrap-around literacy intervention service that includes e-readers
  • Offering professional development services for educators to increase ease of adoption
  • Targeting parents as a way of disrupting the traditional teacher-student feedback loop of classroom literacy instruction