Custom POD is a premium children's clothing brand offering a unique, interactive, and entertaining shopping experience for families to customize high quality clothes for their kids, with their kids. Targeting young families with children age 4~8 in the metropolitan cities in China, where there is an unprecedented newborn growth rate, we offer an opportunity for family members to interact on our proprietary interface, online or in our retail stores, to personalize clothes for their children from a variety of options designed by international fashion designers. Parents can choose apparel style, color, material and accessories while kids can express their creativities through composing the graphics that go on the apparel. With our competitive advantage in market responsiveness, inventory utilization, and production cost, our goal is to achieve rapid growth from the get--‐go and eventually become the leading brand in children' apparel industry in China. At Custom POD, "Imagination is No Limit."