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Splash Competition San Francisco (Sept. 2011)
All contestants:
CrushAider
Location: Pruneridge Avenue, Santa Clara, Cupertino, California, United States, 95052, United States
Founded in: 2011
Stage: Beta (public testing)
Number of employees: 6-15
Short URL: vator.co/crushaider
Followers (431)
Testimonials

CrushAider is an excellent mix of team, idea and the market. It is a relationship enabling platform (Match maker with a difference) It basically helps to answer simple questions like She loves me, she loves me not? or Will she, won’t she?

It takes away the fear of rejection, embarrassment or change in relationship dynamics from the love game.

It is really simple and easy to use

Best way to find out whether the other person feels for you or not without risking the existing relationship.

You guys are just fantastic.

CrushAider

Connecting Mutual Crushes
Startup/business
California, United States United States
http://crushaider.com

CrushAider - Connecting Mutual Crushes

Privacy centric relationship enabling platform, facilitating easy expression of love between known people without the fear of rejection, embarrassment and change in relationship dynamics.

The having known factor (between known people), easy and artful expression of love & privacy are our differentiators.

12
About
Activities
Company description

What are we?

  • Relationship enabling platform (Match maker with a difference)

What do we do?

  • Connect people with mutual liking for each other

We help answers questions like:

She loves me, she loves me not?

Will she, won’t she?

We usually like/love/crush on people we know (friends, classmates, colleagues, relatives, acquaintances, senior, junior etc), don't we? 

CrushAider was created out of the need for people to express and communicate their love feelings for some one special they know without the fear of rejection, embarrassment and change in the relationship dynamics. Owing to a platform like ours, every one, irrespective of their age, sex, status and location can express and communicate their special feelings to that some one special, privately, and without disclosing their identity.

The Problem

Fear of rejection if the feeling is one sided

  • No matter how small, rejections are always painful

Embarrassment if the feeling is one sided or unreciprocated

  • People often regret expressing their feelings when they realize the feelings are unreciprocated.
  • They often become a topic of gossip and jokes among friends

Change in relationship dynamics if feeling is unreciprocated

  • Friendly relationships get strained
  • People start feeling uncomfortable around each other (uncomfortable environment)
  • Sometimes a group of friends even fall apart

 Lack of artful expression

  • When proposing or expression feelings even the most gifted orators fall short of words
  • What should I say? How should I say it? Are often the questions.
  • People run from pillar to post to find artful ways to express their feelings.

Solutions Offered

Express feeling without

  • Disclosing identity
  • Fear of rejection
  • Fear of embarrassment
  • Change in relationship dynamics

 Innovative and creative means to express feelings

  • Write a beautiful text message or choose from suggested messages & add a photograph, audio or video to convey your feelings

Use medium of your choice & knowledge to express - Email, Facebook, Mobile Phone

  • Email - If you know the email Id of person use CrushAider.com
  • Face book - If the person is your face book friend use CrushAider’s face book app
  • Mobile Phone No.- If you only know the mobile phone no. of the person then express feelings using short code based SMS service

The same model will be emulated on mobile phones wherein users will able to express romantic feelings using mobile phone numbers instead of email. It will be a short code based premium SMS service.

How Are We Different From Other Platforms?

CrushAider differentiators primarily include

  • The Having Known Factor (between people)
  • Easy & innovative way of expression (text, photograph, audio, video)
  • Privacy Varied medium of choice & knowledge for expression of love (website, facebook, mobile SMS)

 We are not a regular dating or blind match making platform

  • Crushaider.com, the way it operates is very synonymous with reality: we usually like/love/crush on people we know (friends, classmates, colleagues, relatives, acquaintances, senior, junior etc), don't we?
  • This platform, like other dating sites is not for indiscriminate attempt at dating strangers.

Now every one, every where can express feeling without any fear

  • It is so easy to like/love anyone but so difficult to approach and express. Owing to a platform like this, every one, irrespective of their age, gender, status and location can express and communicate their special feelings to that someone special, privately & securely.

Customer life time value is greater for CrushAider as an average person has more then 4 affairs/ relationships in their life time.

Target Market

Globally 3.0 billion youth

  • 1.5 billion youth under the age group of 25
  • 2.8 billion youth mobile phone users globally
  • 450 million youth use internet regularly

In India 520 million youth

  • 315 million youth below the age group of 25
  • 280 million youth mobile phone users in India
  • 45 million youth use internet regularly

Annual youth spend

  • $ 239 billion in America
  • $ 40 billion in India

Valentines day spending

  • $ 18.6 billion in America
  • $ 2.7 billion in India

Go-to Market Strategy & Competetion

Social Media Marketing

  • Facebook, Twitter, YouTube etc, Blogs, Online reviews

Free traditional media coverage & events

  • Print, Radio, Television, Startup events, Youth events, College & School fests

Interns

  • Schools, Colleges, Word of Mouth

Social Campaigns

  • Initiating silicon wrist band based global ‘I love’ campaign powered by CrushAider.com

Strategic partnership with youth brands co-promotion or cross promotion

  • Hallmark, Axe Deo, Pepe, Cafe Coffee day, Gaming sites etc

Competition

  • No direct competition but barrier to entry is low

 Revenue Streams

 Subscription

  • Premium features

Commission

  • Cash gift vouchers, virtual gifts, and other goodies

 Transaction

  • Premium short code based SMS service

 Advertisement

  • Online display, CPC, CPM ads

 Merchandising

  • T-shirts, caps, toys, etc

 
How it works? 
You can express a crush on the person you like by adding their name and email address on CrushAider. We contact such person(s) you have added on your behalf, and without disclosing your identity, we inform them that ‘Someone has a Crush on them.’ 

We then invite them to use our website to express crush on people/person they like by adding their name and email address. 

Now, if there is a Mutual Crush between both the parties we connect them. However, if that is not the case, we do not disclose identities of the parties involved to each other. 

We are not a regular dating, blind match making or a matrimonial platform.

 


Team
  • Vikram Singh
    Vikram Singh | Team member
    A first class Bachelor of Business  Administration Graduate. I also scored first class in my Post Graduate in Marketing Management Program.An inquisitive team player with keen observation skills.I believe Ideas are as good as people behind them.
Business model

Subscription

Premium features

Commission

Cash gift vouchers, virtual gifts, and other goodies

Transaction

Premium short code based SMS service

Advertisement

Online display, CPC, CPM ads

Merchandising

T-shirts, caps, toys, etc

 

Competitive advantage

Young and experienced founder comprising both genders