Criteo

Criteo is all about pushing the right item to the right person at the right time and on the right web page.

With already millions of highly targeted real-time personalized recommendations served to thousands of websites, Criteo aims to become the most widely used real-time personalized recommendation solution on the web.

Personalization can help discover information one would not have found on his own, sites one never knew existed, based on users past behaviors and interests. Personalization and recommendations aid discovery. Discovery is about leveraging the long tail of huge catalogs that would be extremely difficult for a user to browse. It's hard to find something if you didn't know it existed. It's even harder to find something if you can't easily define exactly what you are looking for.

Criteo uses a SaaS (Software as a Service) model. Our solutions are available for any web site, based on plug-and-play web components. It's an easy installation with no hassles. It does not require any kind of long term commitment nor advanced technical skills. Thanks to its transparency and efficiency, Criteo solutions have attracted thousands of clients of all sizes.

What's the 'Big Idea' behind Criteo?

There will always be much more to browse than anyone can possibly swallow. Consider a typical movie catalog: it has more than 80,000 products! Filtering is getting critical to extract the relevant products for each of us from those giant catalogues.

Our past browsing history is the best proxy of our future browsing and purchases. It is much more relevant than our gender, age or occupation. We believe the Criteo solution is providing by far the best accuracy in recommending content and products to users.

Most recommendation systems found on web sites show very disappointing efficiency. It's because it's a very complex technology. Only rare true experts like Criteo can provide best-in-class solutions.

Criteo's algorithm is based on analyzing of millions of statistical events. No single individual can fool the system.

Jean-Baptiste Rudelle (CEO):

JB is a serial entrepreneur with a combination of tech and business experience. In particular, he was the founder and CEO of K-Mobile Kiwee. Throughout the 2000s, this company rapidly became one of the leaders in the emerging mobile content market, before being acquired by American Greetings Interactive in 2004. Prior to that, JB held various senior consulting positions for Roland Berger and Arthur D. Little. He started his career as an engineer for Philips and Lucent.

Karen Dayan (VP of Marketing) 

As the vice president of marketing, Karen leads the company’s overall marketing strategy and execution. As a seasoned marketing expert, Karen brings 14 years of international experience in data-driven product marketing and program development at Microsoft. Karen career spanned from launching Windows 95 to leading the online acquisition strategy for new SAAS offerings, and from building SMB programs across the Middle East & Africa region to business planning for Microsoft’s Global Sales and Marketing organization. Over the years, Karen has shared her expertise with thousands of business on how to drive business through online marketing. Karen graduated at the top of her class from US Berkeley majoring in Business & Mass Communications.

Criteo provides scalable personalized retargeting, ebaling e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting.

Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of retargeted banners each month and works with more than 400 of the top worldwide e-commerce companies.

Criteo offers its personalized retargeting solution on a pay-per-click (PPC) business model -- charging only for clicks (CPC) that bring prospects back to the clients' website. While others in the industry continue to charge based on cost-per-banner impressions served (CPM), cost-per-"engagement" with banners (CPE) or cost-per-action (CPA), which include view-through purchases resulting after a website visitor was exposed to, rather than clicked on, a retargeted banner. These view-through purchases cannot be directly attributed to viewing a retargeting banner.

By measuring value generated based purely on post-click sales, Criteo delivers true ROI to clients. As a rule of thumb, view-through calculated sales numbers can be to two to ten times higher than the actual post-click sales generated. Granted, some sales may be influenced by viewing ad impressions; nevertheless, Criteo does not include view-through in its value calculations to clients.

Criteo's scale is proven in our ability to out-perform others in the industry even in our most conservative value calculations," said John Kelly, VP of sales at Criteo. "We look forward to generating significantly more value for our existing and future clients in the remaining months of 2010."