Core Analytics, LLC

Core Analytics is a Chicago-based advanced analytics consultanting firm, and is also the development hub of the BrandMeter(TM), a digital customer activation and loyalty dashboard system. 

Kimberly is one of the original founders of the group with over 18 years of professional experience in project management, marketing strategy, direct marketing, web, search and social media analytics. Over the years she has demonstrated analytic expertise on projects at a diverse group of companies and industries including Accenture, Ogilvy, Microsoft, Sprint/Nextel, Commonwealth Edison, TXU, Eloyalty, SPSS, Allstate, Cendant, HCSC, UHG, AMA and others in the financial, telecommunications, healthcare, energy, non-profit, retail and educational sectors. In addition to her focus at Core, she is working towards a PhD in Consumer Behavior at Purdue, and has completed coursework towards a PhD and has a M.A in Economics with a focus on Econometrics, Labor and Health from University of Illinois at Chicago. She taught classes at the university level in Microeconomics and Economics of Risk and Insurance. She is also one of the Organizers of the Chicago Web and Social Meetup group and a frequent ClickInsights blog contributor.  She presented the BrandMeter(TM) approach recently at SXSW Interactive on the Future 15 Brand Connectedness panel in Austin, and can be seen presenting on the same topic at SemTech 2011 in San Franciso in June 2011.